> ## Documentation Index > Fetch the complete documentation index at: https://www.referly.so/docs/llms.txt > Use this file to discover all available pages before exploring further. # Marketing assets overview > Give your affiliates the banners, links, videos, brand colours, and files they need to promote you. A tour of the Referly Marketing Assets library, folders, asset types, and visibility controls. Marketing assets are the ready-made materials you hand your affiliates to promote you with — banners for their site, a swipe of copy, a demo video, your brand colours, or a downloadable media kit. Instead of emailing files around, you build a library once inside Referly and every affiliate finds it in their portal, always up to date. This page is a tour of how the assets library works and where each setting lives. Each part links to a deeper guide when you want more detail. ## Where assets live In the left sidebar, select **Marketing Assets**. This opens your program's asset library, where every asset you've created is listed. From here you add new assets, organise them into folders, and control who can see each one. On the other side, your affiliates see these same materials on the **Assets** page inside their [affiliate portal](/docs/help-center/affiliates/portal-overview) — the dashboard they log in to. Anything you publish and make visible to them shows up there for them to view, copy, or download. ## What an asset is An asset is a single item in your library — for example "Launch week banners" or "Brand colours". Each asset has: * A **main title** and a short **description** that tell affiliates what it is and how to use it. * One or more **content items** inside it — the actual files, links, or colours. A banner asset might hold several banner images in different sizes; a video asset might hold one demo clip. You can keep adding content items to the same asset so related materials stay together. * A **type** that decides what kind of content it holds and how it appears to affiliates. ## Asset types When you create an asset you first pick its type. The type shapes what you can add and how affiliates interact with it: * **General** — a flexible asset for anything that doesn't fit the other types, such as a media kit or a set of images. * **Banner** — promotional images for social media and websites. * **Colour scheme** — your official brand colours, so affiliates stay on-brand. * **Accordion** — expandable sections for organising longer content like guidelines or FAQs. * **Link** — a URL you want affiliates to share or reference. * **Video** — a YouTube video for tutorials or promos. For what each type holds and how to fill it in, see [Asset types](/docs/help-center/engage/assets/types). ## Add content and files Open an asset to add its content. Depending on the type you can give each content item its own title and description, then attach what affiliates need — upload an image, add a downloadable ZIP or PDF, paste a link or YouTube URL, or add brand colours. When you upload an image you can also turn on **Downloadable** so affiliates can save the file itself, not just view it. ## Organise with folders As your library grows, folders keep it tidy. Group assets by campaign, by channel, or by affiliate tier, and nest folders inside one another for more structure. Affiliates browse the same folders in their portal, so a clear layout helps them find the right material fast. See [Organise assets in folders](/docs/help-center/engage/assets/folders). ## Choose who sees each asset By default an asset is available to your affiliates, but you can narrow that down per asset: * **Only show to these affiliates** — limit an asset to specific people, handy for materials meant for a single partner. * **Only show to these affiliate groups** — limit it to one or more [groups](/docs/help-center/manage/affiliates/groups), so, for example, only your top tier gets an exclusive banner set. Leave both empty to show the asset to everyone. This lets you tailor what different affiliates promote with, all from the same library. ## How affiliates use assets On their Assets page, affiliates open a folder, pick an asset, and get exactly what you gave them — they can preview a banner, copy a link, watch a video, copy a colour value, or download a file when you've made it downloadable. Because everything points back to your library, updating an asset here updates it for every affiliate at once. ## Share an asset directly Beyond the library, you can also drop an asset straight into a conversation. When you [message an affiliate](/docs/help-center/engage/messages/share-assets-and-bonuses), you can attach an asset so they get it in context — useful when you want a specific partner to run a specific promotion. ## Related Banners, links, videos, colour schemes, accordions, and general files. Structure your library so affiliates find the right material fast. Send an asset straight to an affiliate in a conversation. Group affiliates so you can target assets to the right tier.