Adtraction

Adtraction is a European partner marketing network that helps brands run affiliate, influencer and comparison-site programs from a single platform. Founded in Sweden in 2007, it operates from nine offices across Sweden, Norway, Denmark, Finland, Poland, Spain, the Netherlands, Germany and beyond. For affiliates (which Adtraction calls "partners"), it functions as a network: you join, get approved for individual brand programs, and earn commission on the sales or leads you drive.

About Adtraction

Adtraction positions itself as a quality-focused alternative to high-volume networks. It advertises access to more than 8,000 carefully selected partners and works with advertisers across fashion, beauty, technology, food, travel and B2B categories. Its "Trusted partner guarantee" promises that transactions come from verified sources, backed by real-time monitoring and regular checks.

Brands pay to use the platform: pricing starts at a Self-managed plan (99 EUR/mo with a 3% tracking fee), a Managed plan (149 EUR/mo with custom tracking rates and proactive partner recruitment), and a Full service plan (199 EUR/mo with a dedicated local account manager and quarterly business reviews). Optional add-ons include Adtraction Plus (149 EUR/mo), Dynamic commissioning (249 EUR/mo) and Influencer services (499 EUR/mo). For partners/affiliates, joining the network itself is free.

How the Adtraction affiliate program works

Because Adtraction is a network, individual commission rates are set by each advertiser. Third-party directory data (Post Affiliate Pro) reports the following headline terms for promoting through Adtraction:

• Commission: percentage-based, up to 25% (CPL / cost-per-lead structure noted).
• Cookie duration: 45 days from last click.
• Payout frequency: monthly.
• Payout methods: bank transfer and wire transfer.
• Minimum payout: £10.
• Structure: single-tier — you earn only on sales/leads you generate directly.
• Accepted countries: worldwide.
• Accepted traffic: PPC, link and banner advertising, and social media advertising. Promotional materials include influencer tools, discount coupons, image banners and text-link banners.

The affiliate program manager is listed as Simon Gustafson, with worldwide coverage. Swedish sources note a helpful detail: earnings are paid out once per month, and if you do not have a registered company, Adtraction can handle the payment/tax administration for you — a useful feature for hobbyist publishers in the Nordics.

To become a partner, you sign up through Adtraction's platform (via the "Get started" / "Sign in" flow on adtraction.com) or apply through the directory listing. Once approved to the network, you browse and join individual brand programs, each with its own commission and approval rules.

Who should promote Adtraction

Adtraction is best suited to publishers, content creators, comparison sites and influencers who focus on European markets — especially the Nordics, Poland, Spain, Germany and the UK — where Adtraction has strong local advertiser relationships and on-the-ground teams. If your audience is in fashion, beauty, tech, food, travel or B2B, you'll likely find relevant brands to promote.

It's also a sensible fit for creators without a registered business in the Nordics, since Adtraction can manage payment administration. Because it emphasises quality over volume, it appeals to serious publishers rather than those chasing thousands of low-value offers.

Pros and cons

• Pro: Established network since 2007 with 8,000+ vetted partners and strong European/Nordic coverage.
• Pro: Worldwide acceptance, low £10 minimum payout, and monthly payments.
• Pro: A single account gives access to many brands and categories, plus influencer and coupon tools.
• Pro: Optional payment administration for publishers without a company.
• Con: "Up to 25%" and the 45-day cookie come from a third-party directory, not a verified official Adtraction affiliate page — actual rates are set per advertiser and vary widely.
• Con: As a network, there is no single flat commission; you must apply to each program individually.
• Con: Explicit content is not accepted, and traffic-source rules apply per campaign.
• Con: The public site is oriented toward brands (advertisers), so publisher-facing details are thin and require contacting the team.

Overall, Adtraction is a credible, quality-driven choice for European affiliates who want access to a diverse set of brands under one roof. Just treat the headline commission and cookie figures as indicative — confirm the exact terms on each individual advertiser program before you commit.