Grow Your Revenue with Referrals
Let your customers and creators promote you, and only pay them when they bring in a sale.
3,000+ brands run their affiliate, referral and influencer programs on Referly
Unlock your next biggest growth channel
Prospects convert far more often when someone they trust refers them. Referly turns that into a channel you only pay for when sales land.
Stripe
invoice.paid
Shopify
orders/create
Paddle
transaction.completed
WooCommerce
order.completed
Chargebee
payment_succeeded
Polar
order.created
Referral recorded
Signup via link or code
Sale attributed
$86.00 to Emma L.
Commissions paid
Bulk payouts to 1,000+ affiliates
How it works
Launch in three steps even if you're not technical
Ten minutes in the dashboard and your program is live, sign up affiliates and start bringing in referrals the same day.
Followr“We've been on Referly for the last few months and our affiliate program has grown 120%. Revenue streams are off the charts, and now that we can see which affiliates convert, we've shifted our whole marketing strategy around them.”
Marcos Dominguez
Co-Founder, Followr
Ready to set yours up?
Three steps, one afternoon, first invite out today.
Create my program14-day free trial · No credit card required · Cancel anytime
The platform
Manage a thousand partners like you manage ten
Running your affiliate program never gets harder as it grows. Referly is simply the best tool to help you scale.
Commission plans
One rule covers a thousand partners, or one
Set a default commission plan for all affiliates, or specific commission plans for different affiliates. Create step-down commissions and give different commissions for different products.
Explore commission plans“We have tried a lot of different affiliate platforms and this is the only one that is EU VAT compliant, works well and has great support. Do not look any further.”
Alexander Koppers
Affiliate Manager, Moov
Coupon tracking
Ten codes or ten thousand, synced the same
Every partner gets their own code in Shopify, Stripe, WooCommerce or Polar automatically, or through the API on any custom platform. The hundredth code costs you the same effort as the first: none.
Explore coupon tracking“Referly is a game-changer for anyone looking to scale with smart, customizable solutions. Instead of one-size-fits-all, they work with you to make sure you're maximising revenue. The platform is user-friendly and the team is incredibly responsive.”
Marçal Orri
Founder, Growmefy
Branded portal
A portal that onboards partners while you sleep
Signup, login, stats, assets, all in 15 languages for your affiliates. Hostable on your own domain with your logo and colours on every page, so partner number 500 gets the same welcome as partner one.
Explore the branded portal“I was looking to build an online portal for affiliates to track their sales and Referly saved me so much work. So many amazing extra features, like custom domains and fully customisable affiliate rates.”
Alistair Heath
Founder, Hapcha
In-app messaging
Chat with your affiliates inside Referly
Message any affiliate one on one, run group chats for your affiliate groups, and broadcast launches to the whole roster at once. Files, marketing assets and bonuses ride along in the thread.
Start for free“The team answers in what feels like a tenth of a second. Amazing product, saved us a boatload of money. 10/10, no bugs.”
Tomer Levi
Founder, Mailin
Content rewards
A hundred creators posting, one budget watching
Create a content reward campaign that pays affiliates for posting about your brand: set a rate per 1,000 views and a budget cap. One more reason for influencers to join your program and keep posting.
Explore Content Rewards“My passion is building apps, not marketing them. Referly lets me pass that on to people who love doing it, and share in the success together. The most intuitive affiliate software I've used, and I've used a few.”
Bec F.
Founder, Ghostwriter Express
Payouts
Pay hundreds of affiliates with one click
Send one batch and every affiliate is paid through PayPal, Wise or their local bank account. Prefer fully hands-off? Referly Payouts sends the money on your behalf.
Explore payouts“Customer service was incredibly responsive. As someone who had never used affiliate software before, I couldn't recommend Referly more highly.”
Ben Stacy
Partnerships, Succeed
Tax forms
Compliance that scales at exactly zero cost
Referly collects tax forms like the W-9 or W-8BEN and EU VAT numbers, validated against VIES, automatically from your affiliates before their first payout. Year-end is one export, not a chase.
Explore tax forms“Fantastic and totally flawless product. Was able to set up in no time and got some quick help from the Discord channel. Great pricing too, and I look forward to using Referly long-term.”
Sudh S.
Founder, Trendoscope
Fraud prevention
Catch self-referrals before they cost you
Referly flags commissions where the buyer looks like the affiliate: matching emails, matching IPs, VPN traffic. Flagged commissions are held until you approve or reject them, so nothing suspicious is paid.
Explore fraud prevention“Click fraud is literally our business, so we look closely at this. Flagged commissions hold for review, and nothing pays out on its own. Exactly how it should work.”
Ralph Perrier
Founder & CEO, ClickGUARD
Find affiliates
50,000+ affiliates and influencers are already here
They signed up to Referly to find programs worth promoting. List yours in the marketplace to get discovered, or search them directly and send the invites yourself.
The alternatives
Three ways to run a partner program
What each one actually looks like month to month.
Referly
Software that runs it
Spreadsheets
Free, plus your weekends
An agency
Managed for a retainer
Every click, coupon and renewal credited automatically
Screenshots and guesswork
A monthly PDF report
Mass payouts in one click
Dozens of manual transfers
Bundled into the retainer
W-9s and W-8s collected in the portal
PDFs requested over email
Handled off-site, on their terms
A branded portal on your own domain
A shared spreadsheet
You never meet your partners
From $75, 0% of your sales
Hours of admin every week
$3k to $8k retainers
Customer stories
Take their word for it
The founders and affiliate managers behind three fast-growing programs, in their own words.
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”
Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”
James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals
“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”
Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
Pricing
One flat price. 0% of your sales.
Referly never takes a percentage of your revenue or your affiliates' commissions, on any plan.
Available Pricing Plans
Startup
Launch your affiliate program and get your first partners earning
No credit card required
- Track up to $10,000 in monthly affiliate revenue
- Up to 200 affiliates and 500 referrals a month
- 1 affiliate program, 1 team seat
- All payment integrations included
- Link and coupon code tracking
- Branded affiliate portal in 15 languages
Business
Scale your program with automation, white label and deeper control
No credit card required
- Track up to $30,000 in monthly affiliate revenue
- Unlimited referrals, up to 1,000 affiliates
- Automated payouts through PayPal and Wise
- White label portal with your own domain
- Tax form collection built in (W-9 and W-8)
- API access, webhooks and the customer referral widget
- 5 affiliate programs, 5 team seats
Enterprise
Billed annuallyStarting from
Everything Referly offers, with a team behind you
- Everything in Business included
- Up to unlimited monthly affiliate revenue
- All three add-ons included
- Influencer Discovery with 500 invitations per month
- Up to 10 programs and unlimited team seats
- Dedicated success manager and priority support
- Managed migration from your current platform
- Custom development support for your use case
FAQ
Before you connect anything
The questions founders ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
No. Stripe connects in one click, Shopify installs as an official app, and everything else is one line of JavaScript you can paste yourself. Most programs go from signup to a live affiliate portal in about ten minutes.