Migrate from Dub
Migrate from Dub
Migrate your 
program into 
Keep the links. Lose the ceiling on payouts.
Referly imports directly from Dub, over its API, with no cap on what you pay out.
14-day free trialNo credit card requiredMigration is free on every plan
Choose your import source
Import from another affiliate platform
DubAffiliates, referrals and sales, over Dub's API.
Rewardful
FirstPromoter
ToltConnect Dub
API key
Your Dub API key.
Referly validates the connection before it imports anything.
ConnectWhat to bring across
Imports
ProcessingCompletedAffiliates, then referrals, then sales. Referly runs them in that order because a referral needs its affiliate and a sale needs both.
Referly imports directly from Dub. Create a key in Settings, API Keys, inside the workspace holding the program, run the importer, and partners arrive with their links, rates and join dates. Commission plans are rebuilt by hand. Run both for a few days, then switch. Migration is free on every plan.
Referral codes
Your partners keep their codes
Dub is link infrastructure first, so this is usually the first thing anyone asks. The importer maps each partner's link and pulls the referral code out of it, whether the code sits in a query parameter or the last path segment. The code itself survives the move. What changes is the domain, and that is the part no tool can automate: a short link already printed on a conference badge points where it points. Keep Dub running through the overlap, send everyone their new link in one batch, and set up redirects on any domain you control.
In Dub
Maya Bergströmmayadub.co/?ref=maya
In Referly
Maya Bergströmmayayourbrand.com/?ref=maya
Same code. New domain. Her join date comes across too.
Referly's tracking script reads
Plan your move
What the payout fee and the cap cost you
Dub Partners charges 5% on partner payouts on Business and Advanced, 3% on Enterprise, and caps monthly payouts at $2,500 on Business and $15,000 on Advanced. Both numbers are from their own pricing page. Put your real payout volume in.
Dub
Advanced, payouts to $15,000/mo
- Plan
- $300
- 5% payout fee
$250$250
Referly
Business, automation starts here
- Plan
- $149
- Payout processing via your PayPal or Wise
- $0
At $5,000/mo in payouts, Dub's 5% costs $250 on top of the plan, and the fee has no ceiling.
Dub's payout caps and fees are from dub.co/pricing, checked 2026-08-10: $2,500/mo of payouts on Business, $15,000 on Advanced, 5% fee (3% on Enterprise). Referly's optional managed rail (Referly Payouts) is the one thing that carries a fee of 5% bank or 8% card, and using your own PayPal or Wise costs 0%.
Payout batch
MarchPay with
PayPal0%
Wise0%Referly Payouts5% bank / 8% cardReferly takes no percentage of sales on any plan. Connecting your own PayPal or Wise costs nothing on top; the managed rail above is opt-in and prices itself.
Maya Bergström$4,120.00WaitingProcessingSent
Tomás Riveiro$2,880.00WaitingProcessingSent
Priya Raghavan$1,940.00WaitingProcessingSentPay 3 affiliates
Sent from your own PayPal balance. Referly adds nothing.
How payouts work here
No percentage, and no monthly ceiling
Referly takes 0% of your sales, your affiliate revenue and your commission volume, on every plan, and there is no cap on how much you pay out in a month. Connect your own PayPal or Wise and using it costs nothing on top. There is exactly one percentage in the product and it is opt-in: Referly Payouts, the managed rail, at 5% for bank transfers and 8% for cards. If you use your own rail you never touch it.
- PayPal, Wise, bank transfer, store credit or discount codes
- Batches on a daily, weekly or monthly schedule with a minimum threshold
- Proof-backed manual payouts with an undo, if you would rather pay by hand
Automated payout batches are on Business and above. Startup pays out manually. Referly's plans do meter on affiliate revenue, at $10,000 a month on Startup and $30,000 on Business, so compare the meter as well as the fee.
Before you start
Exactly what moves
Dub carries less structure than the affiliate-native tools, which makes this one of the shorter migrations in the set.
Commission plans and reward rules
Rebuilt by hand, as on every migration from every tool. Usually a short job on a Dub program.
Link analytics and click history
This is the real loss on this particular migration, and it is worth naming. Dub's analytics are its core product and none of it is importable. Export what you want to keep before you cancel.
Short links themselves
Referly has its own branded short links on a custom domain, but they are created rather than migrated. A dub.sh link keeps pointing at Dub until Dub stops resolving it.
Partner portal customisation
Rebuilt. Referly's portal takes branding, custom CSS and a custom domain.
Partners and their details
Names, emails, payout emails and status, over the API.
Referral links and codes
The code is extracted from the link, whether it lives in a query parameter or the path.
Per-partner commission rates
Arrive as per-affiliate overrides rather than collapsing to one program rate.
Customers, sales and commissions
With their original dates, so the history you built on Dub is still the history you report on.
Paid payouts
Sales you import can carry their paid status, so nobody is paid twice. The payout records themselves stay behind.
Unpaid commissions
Import them marked unpaid and pay from Referly, or pay them out of Dub first.
Commission plans are rebuilt by hand on every migration, from every tool, including this one. On Dub the bigger thing to plan for is the analytics history, which is theirs and stays theirs.
Step 1
Where your Dub API key lives
Workspace-scoped, so make it in the workspace that actually holds the partner program.
Dub scopes keys to a workspace. Generate the key in the workspace that holds the partner program you are moving, not a personal one.
In Dub
- 1
Settings → API Keys, at app.dub.co/settings/tokens
Copy a workspace API key.
How Referly authenticates
Bearer token.
Source: Dub's API authentication docs, checked 2026-08-10.
The importer
The importer, field by field
Generated from the importer itself rather than written by hand, so it is what the product does today.
1. Affiliates
First name · Last name · Email · Join date · Affiliate link
2. Referrals
First name · Last name · Email · Affiliate email · Join date · External user ID
3. Sales
Customer email · Customer name · Affiliate email · Transaction amount · Transaction date · Commission · Paid status
Affiliates first, then referrals, then sales. Referly refuses to run them out of order, because a referral needs its affiliate and a sale needs both.
Choose your import source
Import from another affiliate platform
DubAffiliates, referrals and sales, over Dub's API.RewardfulFirstPromoterToltConnect Dub
API key
Your Dub API key.
Referly validates the connection before it imports anything.
ConnectWhat to bring across
Imports
ProcessingCompletedAffiliates, then referrals, then sales. Referly runs them in that order because a referral needs its affiliate and a sale needs both.
The migration
How the migration works
Two hours of work, then a week of watching two dashboards agree.
~30 min
List your campaigns, commission rules and open payouts. Decide what happens to commissions accrued but not yet paid.
~30 min
Export affiliates from Dub. Referly's direct Dub importer maps affiliates, their referral links and their commission rates.
~1 hour
Recreate your commission plans in Referly, run the import, and swap the tracking script and the payment connection.
3 to 7 days overlap
Run both in parallel, compare attributed sales daily, then switch off Dub.
Scope and plan
List your campaigns, commission rules and open payouts. Decide what happens to commissions accrued but not yet paid.
Export and map
Export affiliates from Dub. Referly's direct Dub importer maps affiliates, their referral links and their commission rates.
Configure and import
Recreate your commission plans in Referly, run the import, and swap the tracking script and the payment connection.
Verify and go live
Run both in parallel, compare attributed sales daily, then switch off Dub.
about two hours, then 3 to 7 days running both tools side by side.
Plan your move
How long to run both
The honest answer to the attribution question is a number, not a paragraph. Set your real attribution window and see how much is still in flight when you switch Dub off.
How long Dub stays switched on after Referly starts tracking.
Referly defaults to 60 days and you can change it. Set this to the longest gap you actually see between a click and a sale.
When you switch Dub off
Most of the window is still open. Cutting over here will lose attribution you care about.
An estimate of shape, not a forecast. Conversions from a click cohort thin out over the window rather than stopping, so the tail shrinks the longer you wait and never quite reaches zero before the window closes. Whatever is left, credit by hand, because manual referral tracking is on every plan.
Customer stories
Take their word for it
The founders and affiliate managers behind three fast-growing programs, in their own words.
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”
Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”
James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals
“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”
Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
Last step
Cancelling Dub
Export a copy of everything before you press it, and on this migration that means the analytics as well as the partners. Dub's link and event data is the thing you will miss and the thing that does not travel.
Cancel from your Dub workspace billing settings once the overlap has finished and both dashboards agree on attributed sales.
Check what happens to the short links themselves. Anything on a dub.sh domain stops resolving when the workspace goes, and anything on your own domain needs pointing somewhere before it does.
Migration help
Migration help, free on every plan
Direct import or CSV, Startup or Enterprise, moving costs nothing. Bring your workspace key and a cutover date. If you have short links in the wild on your own domain, bring that list too, because redirects are the part worth planning.
Managed, done-for-you migration is part of Enterprise and the agency plans. For context: Trackdesk includes migration and implementation assistance from its $329 Business plan.
FAQ
Migration questions
Answered as honestly and as accurately as we can, including the parts that are work.
14-day free trial · No credit card required · Cancel anytime
About two hours of hands-on work, then three to seven days running both tools in parallel. Dub programs carry less structure than the affiliate-native tools, so the rebuild is usually short.
Related
Referly vs Dub
The head-to-head, every row sourced and dated.
See the tableDub pricing
What Dub costs as your program grows, priced from their own published rates.
See the numbers
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