What's the main difference between Referly and Tapfiliate?

The meter. Referly bills on affiliate revenue, $75/mo to $10,000/mo, unlimited clicks. Tapfiliate bills on usage: 5,000 clicks and 500 conversions on its $74 to $89 Launch plan, 50 affiliates, then published overage at $1.50 per 1,000 clicks. Referly adds W-9/W-8 collection, EU invoices and a marketplace; Tapfiliate answers with 30+ ecommerce integrations and multi-level MLM.

Is Tapfiliate a good product?

Yes. It's the only vendor in the category that publishes its overage rates, it carries 30+ ecommerce integrations, and it charges no transaction fee on sales by its own pricing page. For high-revenue, modest-traffic programs its meter can genuinely be the cheaper shape.

Does Tapfiliate cap clicks?

Yes, 5,000 clicks and 500 conversions a month on Launch, 100,000 and 10,000 on Scale, with overage billed at published rates ($1.50 per 1,000 clicks on Launch). Referly doesn't meter clicks or conversions on any plan; its meter is affiliate revenue.

When should I choose Tapfiliate over Referly?

When your affiliate revenue is high relative to your click volume. Their meter ignores revenue entirely, so a $22,000/mo program with light traffic stays on the $89 plan while Referly moves to $149. Also when you need one of their 30+ ecommerce integrations, or MLM deeper than two levels.

Can I move my affiliates from Tapfiliate to Referly?

Yes. Referly has a direct Tapfiliate importer that brings across affiliates, their links and commission rates, and migration is free. Historic click data stays in Tapfiliate, and accrued commissions should be paid out there before you switch. Most moves take an afternoon plus a few days of parallel running.

How does Referly's pricing compare to Tapfiliate's?

Nearly identical stickers, different meters. Referly is $75/mo covering $10,000/mo in affiliate revenue with unlimited clicks. Tapfiliate is $74/mo annual ($89 monthly) covering 5,000 clicks and 500 conversions, with overage beyond. High traffic favours Referly's meter; high revenue per click favours Tapfiliate's.

Referly vs Tapfiliate

Tapfiliate is $89 and Referly is $75. The difference is the meter: they bill your clicks, we bill your revenue.

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14-day free trial · No credit card required · Free migration, including a direct import from Tapfiliate

Referly

Startup

$75/mo

Covers: $10,000/mo affiliate revenue
Fee: 0% transaction fee
Tracks: Stripe, Shopify, WooCommerce, Paddle, Chargebee, Polar, Zylvie

Tapfiliate

Launch

$74/mo annual · $89 monthly

Covers: 5,000 clicks + 500 conversions/mo · 50 affiliates · 1 program
Fee: No transaction fee on sales
Tracks: Shopify, WooCommerce, Stripe, 30+ ecommerce integrations

Referly and Tapfiliate cost almost the same to start, $75/mo against $74/mo billed annually ($89 monthly). The meters differ entirely: Referly covers up to $10,000/mo in affiliate revenue with unlimited clicks; Tapfiliate's Launch includes 5,000 clicks and 500 conversions and 50 affiliates, then bills published overage at $1.50 per 1,000 clicks. Both cap. They cap different things.

The case

Why choose Referly over Tapfiliate?

The three differences that decide it against Tapfiliate, with the plan each one is on.

A bill your traffic can't move.

Referly never meters clicks or visitors. A post that goes viral costs $0 extra. Tapfiliate's Launch includes 5,000 clicks and 500 conversions a month, then bills $1.50 per 1,000 clicks and $15 per 1,000 conversions, at their own published rates.

Four times the affiliates at the door.

Tapfiliate's Launch caps you at 50 affiliates and 1 program. Referly's Startup carries 200 affiliates, and Business carries 1,000 with 5 programs, though Tapfiliate's Scale ($179 monthly) does lift its cap to unlimited.

White label at $149, not at Enterprise.

Referly puts the branded portal on your own domain, custom email domain and removed branding on Business ($149), with W-9/W-8 collection and EU self-billing invoices beside them. Tapfiliate gates full white label and SSO to its custom-priced Enterprise plan.

Referly or Tapfiliate: which should you pick?

Choose Referly if

Your traffic is high or spiky relative to revenue. Referly's meter never sees a click
You want tax forms, EU self-billing invoices and batch PayPal/Wise payouts inside the product
You want a white-label portal at $149 instead of a custom Enterprise quote
You want a marketplace and influencer network to recruit from

Choose Tapfiliate if

Your revenue is high relative to your traffic, their meter never sees revenue
You need one of their 30+ ecommerce integrations Referly doesn't cover
You want standard and advanced MLM. Referly's sub-affiliate program is 2 levels
You want published overage rates you can model your exact bill against

Referly vs Tapfiliate, full comparison table

Compiled from real research into both platforms.

Comparison	Referly	Tapfiliate
Entry price / month	$75 (Startup)	$74/mo annual · $89 monthly (Launch)
Real cost at $10,000/mo	$75/mo on Startup	$179/mo on Scale
What the price meters on	Affiliate revenue	Clicks + conversions
Revenue cap, entry plan	$10,000/mo	5,000 clicks + 500 conversions/mo · 50 affiliates · 1 program
Next tier	$149 (Business), $30,000/mo cap	$179 (Scale), 100,000 clicks + 10,000 conversions/mo · unlimited affiliates
Transaction or payout fee	0% transaction fee	No transaction fee on sales
Stripe
Shopify
WooCommerce
Paddle
Chargebee, Polar, Zylvie
Coupon-code tracking	Every plan, including Startup	Not stated
Cookie window	60 days default, configurable	Not stated
W-9 / W-8 collection	Business and above, TIN encrypted at rest	Not stated
EU self-billing invoices	Business and above, with VIES VAT validation	Not stated
Automated payouts	Business and above, through PayPal and Wise with no percentage fee	Via Trolley, Scale and above
Affiliate marketplace	Built in
Influencer Discovery	$199/mo add-on, 500 invitations/mo
Branded portal on your domain	Business and above	Custom domains, Scale and above
Portal languages	15 + custom languages you define	Multi-language accounts, Scale and above
Sub-affiliate tiers	2 levels, Business and above	Standard + advanced MLM, Scale and above
Free tier	Referly has none
Trial	14 days, no card	7 days on Launch · 14 on Scale · 30 on Enterprise
Refund policy	Standard	Not stated
Direct import into Referly	n/a	Direct importer
Bulk approve, decline and edit	Bulk approve and decline affiliates	Not stated
Cancel without contacting support	Self-serve in billing settings; billed via Stripe	Not stated
Per-link and per-affiliate reporting	Link-level and per-affiliate, every plan	Deeplinks from Scale
Payout proof and audit trail	Proof required on manual payouts, with an audit trail. Business and above for automation	Via Trolley, Scale and above
New-sale and new-affiliate alerts	Email alerts to program owners	Not stated

Run your numbers

The same program on two meters

Enter your monthly clicks, conversions and affiliate revenue. Referly's meter only sees the revenue slider; Tapfiliate's only sees the traffic sliders. The same program produces two unrelated bills.

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Clicks / month20,000

Conversions / month300

Affiliate revenue / month$6,000

Referly

Startup

$75/mo

Its meter sees only the $6,000 revenue slider

Tapfiliate

Launch, billed monthly

$112/mo

Includes $23 in published overage on clicks/conversions

Two meters, one program: Referly ignores your traffic entirely, Tapfiliate ignores your revenue entirely. High traffic with modest revenue favours the revenue meter; high revenue with modest traffic favours Tapfiliate.

Monthly prices; Tapfiliate's annual billing drops Launch to $74/mo and Scale to $149/mo. Overage rates are Tapfiliate's own published numbers. They are the only vendor in the category that publishes any.

In depth

Why teams compare Referly and Tapfiliate

Six questions answered in full, including what they do better than us.

01What Tapfiliate does well

Tapfiliate has been at this a long time and it shows in breadth: 30+ ecommerce integrations. Shopify, WooCommerce, Stripe and a long tail Referly doesn't match. It is also the only vendor in the category that publishes its overage rates, $1.50 per 1,000 clicks and $15 per 1,000 conversions on Launch, which deserves real credit: everyone else with a usage meter makes you find the ceiling by hitting it. Its own pricing page says *"we do not charge a transaction fee on your sales"*, and that's genuine. Deeplinks, affiliate groups, an in-platform messenger and both standard and advanced MLM arrive on Scale, and its per-plan trials (7, 14 and 30 days) are a clever ladder.

If your program is high-revenue and low-traffic, its meter is genuinely the cheaper shape. That is a real recommendation.

02Where Tapfiliate stops

Three limitations, each from their own pricing page:

1The click meter. Launch includes 5,000 clicks and 500 conversions a month. Traffic above that is billed. Predictably and to their credit, but billed. A viral moment is an invoice.
250 affiliates on Launch. The entry plan caps affiliates at 50 and programs at 1. Referly's $75 Startup carries 200 affiliates.
3The Enterprise gate. Full white label, SSO and unlimited usage are Enterprise-only, custom-priced. Automated payouts (via Trolley) and custom domains start on Scale at $149 to $179/mo.

03What Referly adds on top of the tracking

The two products overlap heavily on tracking, links, coupon codes, cross-domain, recurring commissions. What differs is the meter and the operations stack.

Referly's bill scales only with affiliate revenue: $75 to $10,000/mo, $149 to $30,000/mo, clicks always unlimited. Downstream it collects W-9, W-8BEN and W-8BEN-E with the TIN encrypted, issues EU self-billing invoices with VIES validation, and batches payouts through your own PayPal or Wise with no percentage, all from Business. The portal runs white-label on your own domain at $149 in 15 languages. And the supply side exists: a marketplace listing (separate Marketplace Licence) and Influencer Discovery ($199/mo add-on, 500 invitations a month).

04Pricing: $75 vs $74 to $89

The stickers are nearly identical. Referly $75/mo, Tapfiliate $74/mo billed annually or $89 monthly. The meters make them completely different bills.

Worked both ways, monthly billing: a program with 20,000 clicks, 300 conversions and $6,000/mo in affiliate revenue pays Referly $75 and Tapfiliate $89 + $22.50 in click overage, about $111.50. Flip the shape: 3,000 clicks, high-ticket conversions and $22,000/mo in affiliate revenue pays Tapfiliate $89 flat while Referly is on Business at $149. Neither meter is universally cheaper; your traffic-to-revenue ratio decides it, and the calculator below runs your actual numbers.

05Who should choose Tapfiliate

A store or subscription business whose affiliate revenue is high relative to its click volume, on a platform inside their 30+ integrations, with stable enough traffic to model against the published rates. Or a program that genuinely needs multi-level MLM beyond two tiers.

06Who should choose Referly

A program whose traffic swings, creator audiences, viral loops, paid spikes, where a click meter turns good weeks into surcharges. A team that wants tax forms, EU invoicing and batch payouts inside the product rather than around it. Or one that wants the white-label portal at $149 instead of an Enterprise call.

Free migration

Switching from Tapfiliate to Referly

Connect Tapfiliate directly and your affiliates, their links and their commission rates come across mapped. Free on every plan, including Startup.

1Scope and plan~45 min: List your campaigns, commission rules and open payouts. Decide what happens to commissions accrued but not yet paid.
2Export and map~30 min: Export affiliates from Tapfiliate. Referly's direct Tapfiliate importer maps affiliates, their referral links and their commission rates.
3Configure and import1 to 2 hours: Recreate your commission plans in Referly, run the import, and swap the tracking script and the payment connection.
4Verify and go live3 to 7 days overlap: Run both in parallel, compare attributed sales daily, then switch off Tapfiliate.

What does not come across

Historic click data and per-click attribution history stay in Tapfiliate. Referly imports your affiliates, their links and their commission rates; it does not import Tapfiliate's click log. Commissions already accrued in Tapfiliate should be paid out from Tapfiliate before you switch.

The full Tapfiliate migration guide

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FAQ

Questions you may still have

All are honest, unbiased answers, even when not flattering.

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