For ecommerce brands

Affiliate Software for Your Ecommerce Store

Track the sales that never touch a link

Every partner gets a discount code and a tracking link. Referly matches the orders both bring, reverses commission on returns, and pays out in one batch.

14-day free trial · No credit card required · Cancel anytime

  • Shopify, WooCommerce and Stripe in one program
  • 0% of your sales, on every plan
  • Codes created in your store, not just recorded in ours
ShopifyWooCommerceStripe

The problem

Half your creator sales never touch a link

Someone hears a code on a podcast and types it at checkout. No click, no cookie, and a link-only tool sees nothing.

Codes created in

Ecommerce affiliate software has to track coupon codes, not just links. Referly mints a personal discount code for every partner in Shopify, WooCommerce or Stripe, matches every order that uses it, and reverses the commission if the order is refunded.

The link route

  1. Instagram bio
  2. yourstore.com/?ref=maya
  3. Checkout

Cookie-tracked for 60 days by default

The code route

  1. Podcast mention
  2. Types MAYA20 at checkout
  3. Checkout

Matched by the code itself. No click required.

Both attribute to Maya Okonkwo

One partner, one balance, one payout.

Clicked a partner linkTyped a partner codeReturned the order
What the customer didA link-only toolReferly
Clicked a partner linkTrackedTracked
Typed a partner codeInvisibleMatched to the partner
Returned the orderAlready paid outCommission reversed

Coupon tracking

A real discount code in your store, per partner

Not a note in our database. Referly creates the discount where you sell, so your own rules apply to it.

Coupon tracking: on every planAuto-generation: from business

01

Mint

One rule generates a code per partner, with your prefix and your restrictions.

02

Redeem

A customer types it at checkout. The order attributes with no click involved.

03

Reverse

The order is returned. The commission comes back before the batch runs.

Shopify

A real Shopify discount

A short link can auto-apply it, so the discount is already in the cart when the customer lands.

  • Native discount codes
  • Auto-apply short links
  • Store credit as a reward
The Shopify integration

WooCommerce

A real WooCommerce coupon

One program covers both storefronts, so a partner selling on each has one balance.

  • Native coupons
  • One program, two stores
  • Order-level matching
The WooCommerce integration

Stripe

A real Stripe promotion code

For the part of your catalogue that sells through a checkout rather than a storefront.

  • Promotion codes
  • Subscriptions and one-offs
  • Same program as your store
The Stripe integration

Build the rule

One rule, a code for every partner

This is the real auto-coupon rule. Set it and watch the code your next partner would get.

Code Structure

Include in code

20% off

Additional Settings

First time order only

Stops the code earning on customers who already bought from you.

$40
Unlimited

Example Code Preview

MAYA20

Every affiliate gets a code like MAYA20, worth 20% off, valid on first-time orders and orders over $40.

First time order only
Yes
Minimum order amount
$40
Max uses per code
Unlimited

Created in your store

Shopify, WooCommerce or Stripe. A real discount where you sell, not a note in our database. Generating one per affiliate automatically is from business; on Startup you create the codes and Referly tracks them.

The difference

Four things that happen to every store

And what each kind of tool does about them.

ReferlyReferly
A link-only tool
A Shopify-only app

A customer types a code at checkout

  • Matched to the partner
  • Untracked
  • Tracked

An order is returned

  • Commission reversed automatically
  • Manual clawback
  • Usually manual

You also sell on WooCommerce or Stripe

  • One program covers all of it
  • Sometimes
  • Not supported

Partners log in to check earnings

  • Your brand, your domain, 15 languages (from business)
  • Their brand
  • Their brand

When a Shopify-only app is the better buy

Selling only on Shopify and never anywhere else? A Shopify-native app installs faster and several have a genuine free tier. Referly does not. What the difference buys is one program across every storefront and checkout you run, and no percentage taken off your referral sales.

End to end

From code to payout

What happens between a customer typing MAYA20 and Maya being paid.

  1. 01The order lands

    Shopify, WooCommerce or Stripe reports it with the code that was used.

  2. 02Referly matches the code

    The code is that partner's alone, so no cookie is needed.

  3. 03Tax and shipping come off

    If you set that, commission is calculated on what you choose to pay on.

  4. 04The commission holds

    For your payout term, so a return inside the window reverses it first.

  5. 05The batch pays out

    PayPal, Wise, bank transfer, store credit, or Referly Payouts.

A return inside the holding period reverses the reward before the batch runs, so there is nothing to claw back afterwards.

Paid through

PayPalBatch payouts, failures retried per row
WiseBalance or bank transfer
Store creditShopify credits, or a unit you define
Referly PayoutsOne charge, paid worldwide. 5% bank, 8% card
Default cookie window
60 days
Payout terms
NET_0 to NET_60
Add-to-cart tracking
Product, variant, qty
Currency rates
Refreshed 3x a day
Refunds
Reversed automatically
Automated payouts
From Business

Customer stories

Stores already running this

Two ecommerce brands, their partner programs, and the numbers from their own Referly accounts.

Moov
EcommerceFitness

Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.

Alexander Koppers

Alexander Koppers

Affiliate Manager, Moov

$6.9M

in total affiliate-driven revenue

1,154
active affiliates
19,017
affiliate sales
1,240,030
clicks tracked
The Acoustic Shoppe
EcommerceRetail

A NAMM Top 100 music retailer that turned its endorsing artists into affiliates. Each artist gets their own tracked gear-list page, so a fan buying from that list credits the artist automatically, in store as well as online.

Pricing

One flat price. 0% of your sales.

Referly never takes a percentage of your revenue or your affiliates' commissions, on any plan. Startup covers $10,000 a month of affiliate revenue, Business covers $30,000.

FAQ

Before you connect your store

The questions store owners ask in the first ten minutes.

14-day free trial · No credit card required · Cancel anytime

  • Through the discount code. Each partner gets a personal code created in Shopify, WooCommerce or Stripe, and any order that uses it is matched to them. No click, no cookie, no link required. That is the half of creator-driven ecommerce a link-only tool cannot see.