How much does FirstPromoter cost?

FirstPromoter costs $49/mo on Starter for up to $5,000/mo in revenue from affiliates, $99 on Business for up to $15,000, and from $149 on Enterprise above that. Starter includes 1,000 affiliates, 3 campaigns and 2 websites. The trial is 14 days with no card. Checked 2026-08-10.

What happens when I go over the FirstPromoter plan limit?

You move to Business at $99/mo. That happens at $5,000/mo in affiliate revenue, the earliest first cliff of any $49 plan in this category, or if you pass 1,000 affiliates, 3 campaigns or 2 websites, whichever comes first. Business then covers you to $15,000/mo.

Does FirstPromoter charge a transaction fee?

No transaction fee is stated anywhere on their pricing page. That is not the same as there being none, and this page will not report it as zero. If it matters to your model, ask before signing. For comparison, Rewardful and Referly both advertise an explicit 0%.

Is there a free plan or a free trial?

No free plan. There is a 14-day free trial with no credit card required on all plans. No refund policy is published, which differs from Rewardful's 30-day no-questions refund at the same entry price.

Can I cancel FirstPromoter, and do I get a refund?

Cancellation terms are not published on the pricing page and no refund policy is stated. If you are moving an existing program, Referly ships a direct FirstPromoter importer that carries affiliates, their links and their commission rates across, free on every plan.

Does FirstPromoter support Shopify?

No. FirstPromoter integrates with Stripe, Chargebee and Paddle, and no plan adds storefront tracking. A business selling through Shopify alongside subscriptions would need a second system, or one tool that reads both sides.

FirstPromoter Pricing

What you'll actually pay FirstPromoter at $5k, $15k and beyond

The lowest first cliff of any $49 plan in the category, and eight features that aren't on it.

Price your program See the FirstPromoter alternative

Checked 2026-08-10

Starter: $49; Up to $5,000/mo revenue from affiliates
Business: $99; Up to $15,000/mo
Enterprise: $149; Above $15,000/mo

FirstPromoter starts at $49/mo for programs earning up to $5,000/mo from affiliates, rising to $99 on Business for up to $15,000 and $149+ on Enterprise above that. Starter caps affiliates at 1,000 and allows 3 campaigns and 2 websites. The 14-day trial needs no card. No transaction fee is stated anywhere on the site. Checked 2026-08-10.

The same $10k/mo program

FirstPromoter$99BusinessReferly$75StartupChange the numbers

Every FirstPromoter plan, side by side

Their plan names and numbers, reproduced exactly as published.

FirstPromoter plans compared on price, meter, cap and per-plan notes, checked 2026-08-10
	Starter	Business	Enterprise
Monthly price	$49/mo	$99/mo	$149/mo
What the price meters on	Affiliate revenue	Affiliate revenue	Affiliate revenue
The cap on this plan	Up to $5,000/mo revenue from affiliates	Up to $15,000/mo	Above $15,000/mo
Notes on this plan	Not stated	Not stated	from $149, "More Enterprise tiers available"
Fee on top	Transaction fee: not stated: No transaction fee is stated anywhere on their pricing page. Not stated is a fact, and it is not the same as zero.
Trial	14 days, no card
Self-serve or demo-gated	Self-serve

All pricing sourced publicly from FirstPromoter's pricing page on 2026-08-10.

The meter

The lowest ceiling in the $49 band

Affiliate revenue is the meter, and Starter runs out sooner than any of its price peers.

FirstPromoter meters on monthly revenue from affiliates. What sets it apart is where the first step lands: $5,000/mo. Rewardful charges the same $49 and gives you $7,500. Tolt charges $69 for $10,000, and Referly $75 for $10,000.

Starter also holds the only affiliate cap in the band, at 1,000 affiliates, plus 3 campaigns and 2 websites. The honest counterweight: Referly caps too, at $10,000/mo on Startup and $30,000/mo on Business.

FirstPromoterReferly

Both published ladders. FirstPromoter's first step is at $5,000 and Referly's at $10,000, which is the whole shape of the difference between the two bills in that range.

View as a table

Monthly cost at each revenue level, on the plan each vendor’s own rules select.
Monthly affiliate revenue	FirstPromoter	Referly
$5,000	$49 · Starter	$75 · Startup
$6,000	$99 · Business	$75 · Startup
$12,000	$99 · Business	$149 · Business
$15,000	$99 · Business	$149 · Business
$18,000	$149 · Enterprise	$149 · Business
$24,000	$149 · Enterprise	$149 · Business
$30,000	$149 · Enterprise	$149 · Business

The fees on top

One thing to report, and the precise wording matters.

Transaction fee: not stated

Unknown: no figure is published

No transaction fee appears anywhere on their pricing page. Not stated is a fact about the site; it is not the same as zero, and this page will not write it as zero. Ask before you sign if it matters to you.

Source: FirstPromoter's pricing page

Managed auto payouts

Gated, not priced

Automated payout handling is a Business-and-above feature rather than a fee. On Starter you pay affiliates yourself, which is a cost in time rather than money.

Source: FirstPromoter's pricing page

Referly's own fees, in the same format: 0% transaction fee on every plan, meaning no cut of sales, affiliate revenue or commission volume. Two optional charges do carry a percentage and neither is a transaction fee: agency client billing at 5% / 2.5% / 1%, only if an agency invoices its clients through Referly, and Referly Payouts at 5% bank/ACH and 8% card, only if you use the managed payout rail.

Plan boundaries

The Starter gate list

Eight features sit above the $49 plan. It is the longest gate list in the band.

Features and the plan each one starts on
Feature		Starts on
Custom roles and permissions		Business ($99)
Activity logs		Business ($99)
SSO		Business ($99)
Post-back URLs		Business ($99)
Managed auto payouts		Business ($99)
Removing "Powered by" from the dashboard and emails		Business ($99)
Custom CSS and JavaScript		Business ($99)
Embedding the affiliate dashboard in your own site		Business ($99)
More than 1,000 affiliates, 3 campaigns or 2 websites		Business ($99)
W-9 / W-8 tax-form collection		Not available on any plan

Referly gates things too, and on the same basis: automated payouts, EU self-billing invoices, W-9/W-8 collection and the custom portal domain all start on Business at $149. Coupon tracking and link tracking are on every plan, and sub-affiliate tiers are 2 levels, not unlimited.

Is FirstPromoter worth the money?

FirstPromoter is good value if

You're under $5,000/mo in affiliate revenue, where $49 is competitive
You bill through Stripe, Chargebee or Paddle and won't add a store
Built-in affiliate email automation is a feature you'll genuinely use
Your affiliate-facing surface can carry "Powered by" branding for now

It stops being good value when

You cross $5,000/mo, the earliest cliff in the band, and pay $99
You want your own branding on the affiliate dashboard, which is a Business feature
You need automated payouts handled for you rather than by you
You add Shopify or WooCommerce, which no plan supports

Referly is $75/mo and caps at $10,000/mo in affiliate revenue on Startup, twice FirstPromoter's first ceiling at a higher entry price. What differs: it tracks Shopify as well as Stripe, collects W-9 and W-8 forms from the Business plan, includes a marketplace, and charges no per-sale fee on any plan.

Run your own numbers

Price your program on both

The gap between these two is decided almost entirely by which side of $5,000 you sit on.

Monthly revenue from affiliates$6,000

Cost breakdown at $6,000 per month in affiliate revenue
	Referly	FirstPromoter
Plan	$75	$99
Percentage fees	$0	$0
Total each month	$75	$99

Referly is $24/mo less at this size, which is $288 over a year.

FirstPromoter's plan is chosen by its published caps, including the 1,000-affiliate limit on Starter. A fee that is not stated is modelled as zero here, which flatters them and is still the honest way to handle an absent number.

At $10,000/mo in affiliate revenue with 200 affiliates and a 20% commission, FirstPromoter comes to $99/mo on Business and Referly to $75/mo on Startup. Drag the sliders to your own numbers.

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