Affiliate tracking
Stop losing sales your affiliates actually made
Link trackers only catch people who click. Referly also catches coupon codes, cross-domain checkouts and Stripe renewals, and lands them all on one affiliate record.
- Live in minutes on Stripe or Shopify
- 0% of your sales, every plan
- 60-day window, yours to change
Comparing tools instead? Start with the category page.
| Customer | Source | Reward | Status |
|---|---|---|---|
 Marco Devlinmarco@northwind.io |  Stripe | $84.20 | Accepted |
 Priya Nairpriya@haldencoffee.com | Coupon | $41.00 | Accepted |
 Devon Reyesdevon@mercato.co | API | $126.50 | Accepted |
 Ana Ruizana@northwind.io |  Shopify | $63.75 | Accepted |
The leak
Three ways a sale goes uncredited
Every one of them ends the same way: an affiliate emails you asking where their commission went, and you have nothing to check.
Nobody clicked a link
Podcast and video audiences type a code at checkout. A link-only tracker never sees them.
Checkout is a different domain
The click belongs to your marketing site, the sale belongs to your checkout. Two unrelated events.
The money arrives months later
A subscription renews in March on a January referral. Most trackers stopped watching in January.
The short answer
Referly tracks affiliate sales four ways: tracked links, coupon codes, server-to-server events, and your payment platform's own webhooks. Each click is stored with the device, IP, landing URL, UTMs and ad click IDs. The referral stays credited for 60 days by default, and refunds reverse the commission automatically.
Four routes
Four ways in. One affiliate record.
Turn on the ones your partners actually use. They all write to the same place.
Tracked links
A unique link per affiliate. Point it anywhere on your site and rename the ref parameter.
Coupon codes
A code at checkout credits the partner. No click required, so podcasts and video convert.
Server-to-server
Post the sale from your own backend, or fire a postback with click-id and payout macros.
Business and upYour payment platform
Stripe, Shopify, WooCommerce, Chargebee, Paddle, Polar and Zylvie report sales and renewals.
Not every integration does both halves. Ecwid records the referral at checkout, with the sale, so there is no pre-purchase step. Klaviyo, MailerLite, Brevo and Mailchimp record referrals only, never sales.
The receipt
Answer the dispute from the record
Thirty-odd fields land with every click, so “why wasn't this mine?” has an answer you can open.
Identity
Device id, IP, unique-click flag
Destination
Landing URL, path, query string
Campaign
utm_source, medium, campaign, term, content
Ad click IDs
gclid, gbraid, wbraid, fbclid, msclkid, ttclid, twclid, li_fat_id
Source
Referrer, domain, classification
Environment
Browser, OS, device, screen, language
Location
Country, region, city, ISP, proxy and VPN flags
Cart
Add-to-cart product, variant, quantity, price
Proxy and VPN flags are evidence, not a rule. Referly holds a commission when an affiliate's own email or IP matches the buyer's. Everything else here is for you to judge.
Click #91,204
3 Feb 2026, 14:22 UTC · Emma Larsen
Destination
- Landing page
- /pricing?ref=emma&utm_source=youtube
- Pathname
- /pricing
- Query string
- ref=emma&utm_source=youtube
Campaign
- utm_source
- youtube
- utm_medium
- video
- utm_campaign
- feb-review
- gclid
- Cj0KCQiA…
Source
- Referrer
- youtube.com/watch
- Referrer domain
- youtube.com
- Classification
- social
Environment
- Browser
- Chrome 132
- OS
- macOS
- Device
- Desktop
- Viewport
- 1512 × 982
Location
- City
- Lisbon, Portugal
- ISP
- Vodafone PT
- Proxy
- No
- VPN
- No
Also stored on every click: device id, IP address, the unique-click flag, utm_term, utm_content, the remaining ad click IDs (gbraid, wbraid, fbclid, msclkid, ttclid, twclid, li_fat_id), an external network click id, colour depth, pixel ratio and language.
The window
Sixty days by default. Yours to change.
Drag the window. Watch which sale keeps its commission.
Referly credits the last affiliate a buyer clicked before they paid, for as long as your window lasts. Shorten it to a day, or stretch it to a year.
- Default
- 60 days
- Minimum
- 1 day
- Maximum
- 1 year
- Model
- Last click
- Purchase on day 41 · $349.00
- Credited to Emma
- Purchase on day 74 · $349.00
- Not credited
The default is 60 days. Anything from a single day to a full year is a field on your program, and changing it applies to clicks recorded after the change.
Cross-domain
Three domains, one referral
Buyers land on your site, sign up in your app and pay on a checkout domain. The referral rides along instead of dying at the first hop.
acme.com
Clicks the link
Marketing site
app.acme.com
Signs up
App
checkout.acme.com
Pays
Checkout
Sale $349.00 → Emma Larsen
Without cross-domain tracking
acme.com
Clicks the link
Marketing site
app.acme.com
Signs up
App
checkout.acme.com
Pays
Checkout
Sale $349.00 → unattributed
Add the domains you own to the allow list. The referral is handed between them on a parameter, so one buyer stays one buyer.
Server-to-server postbacks
Business and upFire conversion postbacks to your affiliates' tracking platforms and networks, with click id and payout macros.
Refunds
Never pay out on money you gave back
A refund reverses the matching commission on its own. The affiliate's pending balance drops by the same amount.
Refunded sales are detected automatically and the matching commission is reversed, so you never pay out on refunded revenue.
Set a holding period to match your refund window and the reversal always lands before the payout does.
Availability
Tracking by plan
Links and coupons are on every plan, Startup included. Four of these are not.
| Feature | Startup | Business | Enterprise |
|---|---|---|---|
| Link tracking | |||
| Coupon code tracking | |||
| Custom attribution window | |||
| Automatic refund detection | |||
| Fraud protection | |||
| Automatic coupon generation | |||
| Cross-domain tracking | |||
| Server-to-server postbacks | |||
| Branded short links |
- Cross-domain tracking, postbacks, automatic coupon generation and branded short links are off on Startup. Every mention of them on this page carries a badge.
- Referly charges 0% of your sales on every plan. Volume is bounded by the plan's monthly affiliate-revenue ceiling, never by a cut of it.
“Super simple to use, and includes everything that an affiliate program needs to end up a success.”
Hammaad SiddeeqeeFounder“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”
FAQ
Before you connect anything
The questions founders ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
The referral is lost, the same as in any browser-based tracker. Referly stores the reference in a cookie and in localStorage, so clearing one but not the other still resolves, and a coupon code survives both. For journeys you cannot afford to lose, post the sale server-to-server instead.
Read next
Tracking for your business
Explore
The rest of the platform
Tracking and attribution
Commissions and rewards
Payouts, tax and invoicing
Your branded affiliate portal
Recruiting and growth
Integrations and developers