For creator programs
Influencer Affiliate Programs
Pay creators for sales, not posts
Every creator gets their own link and coupon code. You see the revenue each one drives, and pay them per sale in their own currency.
- No fee for a post that sells nothing
- Revenue and orders attributed per creator
- Paid worldwide by PayPal, Wise or bank
14-day free trial · No credit card required · Cancel anytime
Sorted by revenue. In this program the top earner has the second-smallest audience on the list and the biggest audience is last, which is the whole reason to rank creators by what they sell.
The problem
You paid for the post. Did it sell anything?
A flat fee clears whether the post sold out or sold nothing, and nothing in your account can tell you which.
An influencer affiliate program pays creators a commission on the sales they bring instead of a flat fee per post. Referly gives every creator a personal link and coupon code, records the clicks and orders each one produces, and pays them by PayPal, Wise or managed payout in their own currency.
A flat fee
Four steps, and no answer at the end
The last box never fills in. You can read the comments and guess, and that is the whole reporting layer.
A commission
Five steps, and every one of them recorded
Clicks, orders and commission all land against one creator's name, so afterwards you know exactly which post sold.
Spent before you know it worked
The invoice clears whether the post sold out or sold nothing.
Audience size is not a conversion rate
A 200K following that never buys costs the same as one that does.
You can only reach your own inbox
A list of people who found you, not of people who sell.
How you pay them
A link, a code, and a number beside their name
Six controls, all in the product. Set them once and the roster runs itself.
One creator
Maya Okonkwo
- Referrals
- 96
- Gross revenue
- $11,420
- Rewards
- $1,713
A personal link and code
The follower who clicks and the listener who types a code both credit the same creator.
Per-creator rates
Pay your best partner more without moving anyone else. Set it on their profile.
From Business
Groups with their own plans
Creators, newsletters and agencies each get their own plan and signup link.
From Business
Milestones that level them up
Cross a referral or revenue threshold and the creator moves up a tier automatically.
From Business
A signing bonus on acceptance
A fixed amount paid the moment they accept, so the first post is not unpaid work.
Contests and leaderboards
A public board and timed contests keep a roster posting. Part of the Gamify add-on at $67 a month.
Influencer Discovery
Find creators who already sell
Creators who joined Referly to find programs to promote, refreshed nightly. The revenue and conversion numbers come from sales those creators actually made, not from a scraped follower count.
$199 / mo add-on500 invitations a calendar monthIncluded on Enterprise and Agency Scale
The Discover tab: filter by category, social platform, country, audience size and GMV.
The match score gauge, personalised to your program, with the per-criterion breakdown behind it.
Clicks times conversion rate times average customer value, with both inputs editable.
The invite dialog: the group or plan they land on, the bonus, and the quota left this month.
Influencer Discovery is a $199 a month add-on with 500 invitations per calendar month. It is included on Enterprise and Agency Scale, and can be added to any paid plan.
Getting them paid
Creator payouts, in one batch
Forty creators in nine countries is the part that quietly eats a Friday. Five rails, with the fees on the label.
PayPal
Batch payouts to their own PayPal. Failures surface per row with the reason, and retry.
Wise
Wise balance or Wise bank transfer, where PayPal coverage or fees are worse.
Direct bank
Mark as paid against your own transfer. Proof is required before the payout closes.
Referly Payouts
One charge to you, and we pay every creator worldwide. They need no PayPal or Wise account.
5% bank and ACH · 8% card
Credits and coupons
Store credit, a coupon, or a unit you define, for creators who would rather have product.
WiseOne batch, four currencies, the fee previewed before you send it. The failed row is real: it surfaces its reason and its retry rather than disappearing.
- Scheduling
- Daily · weekly · monthly
- Payout terms
- NET_0 – NET_60
- Holding period
- Yours to set
- Minimum threshold
- Per program
- Fee preview
- Before you send
- Currency rates refreshed
- 3× a day
- Tax forms
- W-9 · W-8BEN · W-8BEN-E
- Automated payouts
- From Business
Try it with your numbers
What one creator is worth on commission
The same arithmetic Discovery uses, with your assumptions rather than ours. Nothing here claims what creators typically achieve.
One creator, one month
Discovery shows a creator's own average where they have one. This is your assumption.
For comparison. A sponsored post, paid whether it sells or not.
Revenue they drive
$9,274
101 orders at $92.
The creator earns
$1,391
15% of what they sold. Nothing if they sell nothing.
You keep
$7,883
Before your own cost of goods. This is revenue net of commission only.
At $1,500 the same post costs $15 per order whether it sells or not. At this volume commission is the cheaper of the two. The flat fee only wins once they push past 4,529 clicks.
The point is not that one always wins. It is that with a commission you know which it was, afterwards, per creator.
Customer stories
Programs paying partners on commission
Three programs running on Referly, across ecommerce, software and a mobile app. Every figure below is from their own account.
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”
Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”
James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals
“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”
Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
Pricing
Two plans, and the add-on named up front
Startup covers $10,000 of affiliate revenue a month and Business $30,000. Influencer Discovery is a separate $199 a month, and this page says so here rather than letting you find out later.
FAQ
Before you move creators onto commission
The eight questions brands ask us, answered with the numbers in the first sentence.
14-day free trial · No credit card required · Cancel anytime
You do not pay them for posting, so a creator who disappears costs you nothing. That is the structural difference from a flat fee. If you want to reward the first post anyway, a signing bonus pays a fixed amount on acceptance, and milestones level a creator up once they cross a referral or revenue threshold.