Influencer Discovery

Partners with receipts, not followers

Follower counts tell you nothing about whether someone can sell. These profiles are built nightly from real earnings on other Referly programs, so you are picking on revenue instead of reach.

  • Profiles built from real sales
  • Filter by revenue and category
  • Invite with a plan already attached
Discovery add-on

Emma Larsen

Coffee & food

94
Revenue driven
$48,200
Conversion rate
4.1%
Audience
112k
YouTubeTikTok

Devon Reyes

Home & kitchen

88
Revenue driven
$31,600
Conversion rate
3.4%
Audience
78k
Instagram

Priya Nair

SaaS & tools

86
Revenue driven
$96,400
Conversion rate
5.2%
Audience
54k
YouTubeX

Jonas Berg

Outdoor

79
Revenue driven
$22,900
Conversion rate
2.8%
Audience
141k
InstagramTikTok
Revenue, not reach
Rebuilt nightly

The difference

Built from real programs, not scraped

Every figure on a profile is something that partner actually did, on a program that actually paid them.

What most databases showWhat a Referly profile shows
Follower countRevenue driven
Estimated engagementConversion rate on real sales
Self-reported nicheCategories they have actually sold in
A media kitPrograms they already earn on
  1. Affiliates earn on Referly programs

    Clicks, referrals, sales and commissions, recorded by the same tracking every program on Referly uses.

  2. A nightly job rolls it up

    Activity is aggregated per person across every program they belong to, deduplicated by email address.

  3. The profile is what remains

    Revenue driven, commissions earned, conversion rate, average monthly clicks, categories, platforms and audience.

  4. You never see the identity behind it

    Email addresses are used for the rollup and for matching, and never reach your browser.

You see what someone has done, not who they are, until they accept. Email addresses power the rollup on our side and are never sent to a client, which is a rule in the product rather than a policy in a document.

Filtering

Filter down to the partners who fit

Category, platform, country, revenue and audience size, then save the ones worth writing to.

  • Category

    What they have actually sold, drawn from the programs they earn on rather than from a bio.

  • Platform

    Fifteen social platforms, and whether the account is verified on the profile.

  • Country

    Where they are, for programs that ship or licence regionally.

  • Revenue driven

    The GMV they have generated. The filter most programs end up leading with.

  • Audience size

    Deduplicated across their connected accounts, not summed.

The match score

Each profile carries a match score against your program, and the dialog behind it says why: which categories overlap, what they earn per click, how recently they were active. It is an explanation rather than a black box.

Before you write

What they would be worth to you

Their numbers against your commission plan, before anyone sends an email.

The calculator takes a profile's real click volume and conversion rate, applies your own rate and average order value, and gives you a monthly figure. It is the difference between inviting someone because they look impressive and inviting them because the arithmetic works.

EL

Emma Larsen

Coffee & food · YouTube, TikTok

Avg monthly clicks
3,200
Her conversion rate
4.1%
25%
$64
Sales a month
131
Revenue to you
$8,384
What she would earn
$2,096

Her click volume and conversion rate are the ones on her profile. What happens on your program depends on your offer, and this is arithmetic rather than a forecast.

The invitation

Invite with a message, a plan and a bonus

The offer is in the invitation, so a yes is a partner already on the right terms.

  1. A written message

    Yours, not a template. It is the only part of this that should sound like a person.

  2. A destination

    The commission plan or affiliate group they land on if they accept, decided by you up front.

  3. A signing bonus

    An optional amount paid automatically when they accept, in your program's currency.

  4. A chat room

    Created with the invitation, so the conversation has somewhere to go before they have joined.

Invitations are capped at 500 a calendar month. The counter resets on the first, and unused invitations do not carry over.

Two things this is not

  • It is not an influencer marketing platform

    There is no campaign brief, no content approval workflow and no media buying. It finds partners for an affiliate program and hands them to your normal onboarding.

  • It is not a scraped database of the whole internet

    Every profile is someone who has actually earned on a Referly program. That makes it smaller than a scraped index and it is the entire point. The numbers are real because the activity was.

Letterly

This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.

Ilfat KhayrullinIlfat KhayrullinFounder
Founder

Super simple to use, and includes everything that an affiliate program needs to end up a success.

Hammaad SiddeeqeeHammaad SiddeeqeeFounder

What it costs

$199 a month, 500 invitations

An add-on rather than a plan feature, included on the two largest plans.

Discovery add-on

Add-on price

$199/mo

Invitations

500/month

Cut of their sales

0%

FeatureStartupBusinessEnterpriseAgencyAgency ProAgency Scale
Influencer Discovery networkDiscovery add-onWith your included add-on
Influencer invitationsDiscovery add-on500/mo500/mo with your included add-on500/mo
Signing bonusesDiscovery add-onWith your included add-on
Message affiliates in-appEngage add-onAccount owner onlyAccount owner only
  • Influencer Discovery is a $199 a month add-on. It is included on Enterprise and Agency Scale, and is one of the add-ons an Agency Pro plan can choose.
  • The invitation quota is 500 per calendar month and does not roll over.
  • Referly takes 0% of the sales any partner you find here goes on to drive.

FAQ

Before you connect anything

The questions founders ask in the first ten minutes.

14-day free trial · No credit card required · Cancel anytime

  • From affiliates who already earn on Referly programs. A nightly job aggregates each person's activity across every program they belong to and builds a profile from it, so the revenue and conversion figures are recorded outcomes rather than estimates.