Analytics and reporting

See which partners actually sell

Ten partners send traffic, two send revenue, and a total tells you nothing about which is which. Break clicks, referrals, revenue and commission down fourteen ways over any date range.

  • Fourteen breakdowns, four metrics
  • CSV export on every plan
  • Any date range you pick
OverviewPerformanceAffiliatesAcquisition1 Jan to 31 Mar

Clicks

18,402

Referrals

612

Sales

143

Revenue

$24,180

ClicksReferralsRevenueCommissionMonthly
Fourteen breakdowns
CSV on every plan

Four views

Four tabs, four different questions

Each one answers something the others cannot, which is why they are separate rather than a filter.

  • Overview

    How is the program doing?

    Clicks, referrals, revenue and commission over time, with revenue split into new and recurring, and clicks into all and unique.

  • Performance

    Where is the revenue coming from?

    The same four metrics broken down fourteen ways, filtered by affiliate, group, plan, country, device, browser, OS or traffic source.

  • Affiliates

    Who is selling, and who has gone quiet?

    Per-partner activity over time, so a top ten and a dormant forty are both one glance rather than a spreadsheet.

  • Enterprise only

    Acquisition

    Which channel brought me these partners?

    Affiliates grouped by the source that created them and by country, so recruiting spend can be judged rather than guessed.

The funnel

Clicks in, sales out, and where they fall off

Three stages, with the middle one set to whichever event actually matters to you.

The middle stage is configurable: for a subscription business it is the referral, and for a store it is the add-to-cart. Picking the one that matches your funnel is the difference between a chart you look at once and a chart you check weekly.

Conversion funnel

Referral step

  • Clicks18,402
  • Referrals612
  • Sales143

One program's numbers, shown to make the shape legible. Referly publishes no benchmark for what these rates should be.

Your funnel, roughly

  • Clicks18,402
  • Referrals607
  • Sales142
18,402
3.3%
23.4%

The starting figures are one program's, shown to make the shape legible. Referly publishes no benchmark for what these rates should be.

The breakdowns

Break it down by anything you actually have

Fourteen dimensions, four metrics, any date range. If the field is on the click, it is a breakdown.

Break down by

14

People

  • Affiliate
  • Affiliate group
  • Affiliate link

Campaign

  • Traffic source
  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content

Place

  • Country
  • Continent

Device

  • Device type
  • Browser
  • Operating system

Measuring

  • Clicks
  • Referrals
  • Revenue
  • Commission

Filter by any combination of them at the same time: German traffic, on mobile, from one affiliate group, on the campaign you ran last month. The filters and the breakdown are independent, so you can slice and group by different things.

Who has gone quiet

Your top ten, and your dormant forty

Most programs have more of the second than the first, and only one of them is easy to see.

Per-affiliate activity over time makes dormancy visible: partners who sold once and stopped, partners who joined and never started. That list is the input to a contest, a bonus or a message, and it is usually the cheapest revenue in the program.

Affiliates

41 dormant
  • Emma Larsen2 days ago38
  • Priya Nair5 days ago24
  • Devon Reyes11 weeks ago3
  • Jonas BergNever sold0

Getting it out

Your data stays yours

Affiliates, rewards and customers export as CSV, with whatever filters you have applied.

The export honours the table you are looking at, including the search box and every filter, so what lands in the file is what was on screen rather than everything you have ever recorded. It is on every plan, including Startup.

What the numbers looked like

Three programs, and what they measured

The founders and affiliate managers who can tell you which half of their program was working.

Moov
EcommerceFitness

Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.

Alexander Koppers

Alexander Koppers

Affiliate Manager, Moov

$6.9M

in total affiliate-driven revenue

1,154
active affiliates
19,017
affiliate sales
1,240,030
clicks tracked
OptimizePress
SaaSSite builder

We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.

James Dyson

James Dyson

Founder & CEO, OptimizePress

7 figures
in affiliate-driven sales
4,554
active affiliates
10,536
referrals
Letterly
Mobile appAI writing

This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.

Ilfat Khayrullin

Ilfat Khayrullin

CMO & Co-founder, Letterly

300K+
app users
689
active affiliates
24,114
clicks tracked

Availability

Reporting by plan

The analytics and the CSV export are on every plan. Two reports are not.

FeatureStartupBusinessEnterprise
Advanced performance analytics
CSV exports
Partner activity reports
Affiliate acquisition reportsEngage add-on
  • Performance analytics and CSV export are on every plan, including Startup.
  • The partner-activity report starts on Business. The acquisition report is part of the Engage add-on rather than a plan feature, which is a distinction worth reading twice.

FAQ

Before you connect anything

The questions founders ask in the first ten minutes.

14-day free trial · No credit card required · Cancel anytime

  • Yes. Landing page is on every click record, and affiliate link is one of the fourteen breakdowns, so you can group revenue by the link a partner used and see which of your pages actually closes.