Rewardful Alternative
Everything Rewardful tracks, plus the stores it can't see
At $10,000/mo Rewardful is $99 and Referly is $75, and only one of them can see a Shopify sale.
14-day free trial · No credit card required · Free migration, including a direct import from Rewardful
Your current tool
Rewardful- Affiliates
- Links
- Commissions
Referly
Referly's direct Rewardful importer maps affiliates, referral links and commission rates. Free on every plan.
Referly is a Rewardful alternative that tracks Stripe and Shopify. Rewardful supports only Stripe or Paddle. Its own FAQ says "Not at this time. We currently support only Stripe or Paddle." Its $49 plan also stops at $7,500/mo in affiliate revenue, so a $10,000/mo program is on Rewardful's $99 Growth plan and still on Referly's $75 Startup plan. Referly adds coupon tracking on every plan, W-9 and W-8 collection, and a direct importer.
Credit where due
Where Rewardful is the right answer
We say what they do well before we say what they do not. That is the reason you can believe the rest of the page.
Rewardful's entry plan is $49 to Referly's $75, and under $7,500/mo in affiliate revenue that is simply cheaper. It is a Stripe Premier Partner and the install shows it: 15 to 20 minutes by their own measure. The 0% transaction fee is genuine, and the 30-day no-questions-asked refund is real. Nobody else in this band offers one.
If you bill entirely through Stripe or Paddle, stay under $7,500/mo from affiliates, and never need a tax form collected, Rewardful does that job well for less money. That is a real recommendation. What it isn't is a permanent one: their Starter cap is 25% lower than Referly's, so a program that grows into the $7,500 to $10,000 band moves to $99 while the same program stays at $75 here.
What you actually pay
The same program, priced by both
At this size Rewardful costs 1.3× what Referly does. The gap comes from the percentages and the plan cliffs, not the sticker price.
Referly
- Startup plan
- $75
Startup, up to 200 active affiliates

Rewardful
- Growth plan
- $99
Growth, covers up to $15,000/mo
Rewardful's $49 is the cheaper sticker and the cheaper product below $7,500/mo. At $10,000 its Starter cap has run out, so the same program sits on their $99 Growth plan and on Referly's $75 Startup plan, a $24/mo swing in Referly's favour for a tool that also reads Shopify.
Assumes the program Referly's $75 plan is sized for: $10,000/mo in affiliate revenue, 200 active affiliates, 20% commission ($2,000/mo in payouts), 100 referred orders and 5,000 tracked clicks. The same program, priced by each vendor's own published rates.
The other side
Where Rewardful stops
Three real limitations, each one traceable to a sentence on their own website.
Stores
"I don't use Stripe or Paddle. Can I still use Rewardful? Not at this time. We currently support only Stripe or Paddle." No plan fixes it; it is a product boundary, not a tier.
Source: rewardful.com FAQ
Tax forms
No W-9 or W-8 collection at any plan. Pay a US affiliate $600 in a year and the form-chasing lands on you and your accountant, by email, at year end.
Source: rewardful.com/pricing
Finding partners
No marketplace and no discovery surface. Every affiliate Rewardful tracks is one you found, pitched and signed yourself. Recruitment stays entirely your outbound.
Source: rewardful.com
Referly vs Rewardful, full comparison table
Compiled from real research into both platforms. The same rows appear on every alternatives page, so you can compare any two of them.
| Comparison | Rewardful | |
|---|---|---|
| Entry price / month | $75 (Startup) | $49/mo (Starter) |
| Real cost at $10,000/mo | $75/mo on Startup | $99/mo on Growth |
| What the price meters on | Affiliate revenue | Affiliate revenue |
| Revenue cap, entry plan | $10,000/mo | Up to $7,500/mo from affiliates |
| Next tier | $149 (Business), $30,000/mo cap | $99 (Growth), Up to $15,000/mo |
| Transaction or payout fee | 0% transaction fee | 0% transaction fee |
| Stripe | ||
| Shopify | ||
| WooCommerce | ||
| Paddle | ||
| Chargebee, Polar, Zylvie | ||
| Coupon-code tracking | Every plan, including Startup | Stripe coupons |
| Cookie window | 60 days default, configurable | Configurable |
| W-9 / W-8 collection | Business and above, TIN encrypted at rest | |
| EU self-billing invoices | Business and above, with VIES VAT validation | |
| Automated payouts | Business and above, through PayPal and Wise with no percentage fee | One-click PayPal on Enterprise |
| Affiliate marketplace | Built in | |
| Influencer Discovery | $199/mo add-on, 500 invitations/mo | |
| Branded portal on your domain | Business and above | Growth ($99) and above |
| Portal languages | 15 + custom languages you define | English |
| Sub-affiliate tiers | 2 levels, Business and above | |
| Free tier | Referly has none | |
| Trial | 14 days, no card | 14 days |
| Refund policy | Standard | 30-day, no-questions-asked refund |
| Direct import into Referly | n/a | Direct importer |
| Bulk approve, decline and edit | Bulk approve and decline affiliates | Not stated |
| Cancel without contacting support | Self-serve in billing settings; billed via Stripe | 30-day no-questions refund |
| Per-link and per-affiliate reporting | Link-level and per-affiliate, every plan | Not stated |
| Payout proof and audit trail | Proof required on manual payouts, with an audit trail. Business and above for automation | One-click PayPal on Enterprise only |
| New-sale and new-affiliate alerts | Email alerts to program owners | Not stated |
Which one should you choose?
An honest look at which of Referly and Rewardful is right for you, including the reasons to stay where you are.
Choose Referly if
- 01You're past $7,500/mo from affiliates, which is $99 on Rewardful and still $75 here
- 02You sell through Shopify or WooCommerce as well as Stripe subscriptions
- 03W-9s and W-8s should be collected in the portal, TIN encrypted, not over email
- 04You want a marketplace and Influencer Discovery on the recruitment side

Choose Rewardful if
- 01Stripe or Paddle is your only billing rail, and that won't change soon
- 02You're under $7,500/mo from affiliates, where their $49 really is cheaper than $75
- 03Tax forms aren't your problem, few US affiliates, small payouts
- 04You want the fastest install in the category: 15-20 minutes by their measure
Free migration
Switch from Rewardful without losing your history
A direct Rewardful importer carries affiliates, links and commission rates across. Free on every plan, including Startup.
Scope and plan
~30 minList your campaigns, commission rules and open payouts. Decide what happens to commissions accrued but not yet paid.
Export and map
~30 minExport affiliates from Rewardful. Referly's direct Rewardful importer maps affiliates, their referral links and their commission rates.
Configure and import
~1 hourRecreate your commission plans in Referly, run the import, and swap the tracking script and the payment connection.
Verify and go live
3 to 7 days overlapRun both in parallel, compare attributed sales daily, then switch off Rewardful.
What does not come across
Historic click data and per-click attribution history stay in Rewardful. Referly imports your affiliates, their links and their commission rates; it does not import Rewardful's click log. Commissions already accrued in Rewardful should be paid out from Rewardful before you switch.
Referly vs Rewardful vs everyone else
Five facts on each of the other tools. If you are weighing up a third option, its page is one click away.
Rewardful | FirstPromoter | Tolt | UpPromote | PartnerStack | ||
|---|---|---|---|---|---|---|
| Entry price | $75/mo | $49/mo | $49/mo | $69/mo | Free | Not published |
| Meters on | Affiliate revenue | Affiliate revenue | Affiliate revenue | Affiliate revenue | Referral revenue | Not published |
| Fee on top | 0% transaction fee | 0% transaction fee | Transaction fee: not stated | 2% payout processing fee | 1-2% of successful referral sales | Not published |
| Stripe | Not published | |||||
| Shopify | Not published | |||||
| Tax forms | Business and above | Growth ($99) and above | Not stated |
Fee footnote: Referly's 0% is a transaction fee. The optional agency client-billing fee (5% / 2.5% / 1%) and the opt-in Referly Payouts rail (5% / 8%) are separate, and neither one touches a sale. See all alternatives
Customer stories
Take their word for it
The founders and affiliate managers behind three fast-growing programs, in their own words.
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”

Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked

“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”

James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals

“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”

Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
FAQ
You probably have questions
All are honest, unbiased answers, even when not flattering.
14-day free trial · No credit card required · Cancel anytime
What each can see. Rewardful tracks Stripe and Paddle, full stop. Its own FAQ rules everything else out. Referly tracks Stripe, Shopify, WooCommerce, Paddle, Chargebee, Polar and Zylvie on one program, and adds W-9/W-8 collection and a recruitment marketplace that Rewardful doesn't have at any price.
Other comparisons

Migrate from Rewardful
Stripe and Paddle only, by their own FAQ. Direct import, half a day.
Read the guide
Referly vs Rewardful
The full comparison for buyers who do not own either tool yet, with every row sourced.
Read the comparison
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