Affiliate Tracking Software
Track Every Click, Coupon and Renewal
Connect Stripe or Shopify, give every partner a link and a coupon code, and only pay when a sale lands.
14-day free trial · No credit card required · Cancel anytime
Affiliate tracking software records the clicks, coupon codes and sales your partners drive, then works out what you owe them. Referly tracks links and codes across Stripe, Shopify, WooCommerce, Paddle and 23 more, follows renewals and refunds on its own, and pays partners through PayPal, Wise or Referly Payouts.
Two ways to track
Not every sale starts with a click
Links cover the web. Coupon codes cover podcasts, video and DMs, where nobody clicks anything.
Affiliate link tracking
On every planOne link per partner, on as many landing pages as you run. Branded short links sit on your own domain, and partners build their own from the portal.
Recorded on every click
- Device, browser and OS
- Country, region, city and ISP
- Proxy and VPN flags
- All five UTM fields
- Nine ad click IDs, gclid to li_fat_id
- Referrer domain and type
Coupon code tracking
On every planA personal discount code for every partner, created inside Stripe, Shopify or WooCommerce. Any order that redeems it is credited to them, with no click in the chain.
“Attribute sales to affiliates through discount codes, perfect for podcasts, video and social where nobody clicks links.”
Set per program
- Stripe, Shopify and WooCommerce codes
- Prefix and random-character rules
- First-time order only
- Once per customer
- Minimum order value
- Expiry and redemption limits
Set the rule once, and every partner arrives with a code
Pick a prefix, and Referly creates the code in your store as each partner joins. The order that uses it lands in your sales table already credited.
Business and upfor automatic codes. Tracking codes you make yourself is on every plan.
See how coupon tracking worksAttribution
Decide how long a click counts
60 days by default. Set it anywhere from 1 day to a full year, per program.
A click opens the window. Anything that visitor buys inside it credits the partner, even if they come back by typing your domain. Outside it, nobody gets paid. Drag the slider and watch the credit move.
Attribution window
60days
2 of 3 purchases credit the affiliate
- Buys 12 days laterSame visitor, arrives direct$189.00Maya Okonkwo
- Buys 34 days laterSame visitor, arrives from your newsletter$299.00Maya Okonkwo
- Buys 61 days laterSame visitor, arrives from Google$120.00Unattributed
The default is 60 days, and you can set it per program from 1 day to a full year. A long window pays for demand you created months ago. A short one pays only for the sale that followed the click.
Refunds reverse themselves
On every planA refund or chargeback flips the reward to Refunded and pulls it out of the next payout. Nothing to claw back by hand.
Self-referrals get held
On every planReferly matches the partner's email and IP against the new customer's. A match holds the reward for review, or rejects it, your choice per program.
Attribution survives a domain change
Business and upCross-domain tracking keeps the click attached when your site, app and checkout sit on different domains.
Conversions post back
Business and upServer-to-server postbacks fire the conversion into the partner's own platform with click-id and payout macros, so their numbers match yours.
Payment coverage
Most tools pick a side
Rewardful's own FAQ says Stripe or Paddle only. Referly reads subscriptions and store orders in one program.
World one
Software and subscriptions
Commissions follow renewals, upgrades, downgrades and churn, not just the first payment.
Stripe
Paddle
Chargebee
PolarWorld two
Ecommerce stores
Orders, coupon codes, refunds and store credit, on the platforms most brands sell through.
Shopify
WooCommerce
WordPress
EcwidAnything else: A REST API, webhooks, Zapier, Make, or one line of JavaScript on your own checkout.
JavaScript
Zapier
Make
Memberstack| Tool | Payment platforms it can track |
|---|---|
| Referly | Stripe, Shopify, WooCommerce, WordPress, Ecwid, Paddle, Chargebee, Polar, plus Zapier, Make and a REST API |
| Rewardful | Stripe or Paddle only“We currently support only Stripe or Paddle.” Rewardful FAQ |
| FirstPromoter | Stripe, Chargebee, Paddle |
| Refersion | Ecommerce platforms only |
| UpPromote | Shopify only |
Competitor coverage taken from each vendor’s own published integration list. Last checked 10 August 2026.
After the tracking
Tracking is the easy half
Recording a sale is table stakes. Paying a partner in Manila and collecting their W-8 is not.
Every tool on this search result tracks a sale. Fewer will move the money, and fewer still handle the paperwork that comes with moving it across a border.
PayPal
WiseReferly PayoutsPay through your own accounts
Business and upPayPal and Wise on a schedule you set, with a holding period, a minimum threshold and NET 0 to NET 60 terms.
Or hand the whole rail over
On every planReferly Payouts is one charge to you, and Referly pays every partner worldwide. No PayPal or Wise account needed at either end.
Pay by hand, with proof
On every planMark a payout paid with the receipt attached, and unpay it when a transfer bounces. On every plan.
Tax forms, collected in the portal
On every planW-9, W-8BEN and W-8BEN-E filled in by the partner, tax IDs encrypted at rest, W-8 expiry tracked for you.
EU self-billing invoices
Business and upGenerated per payout, with VAT numbers validated against the EU registry.
Multi-currency
On every planRewards in the program's own currency, on rates refreshed three times a day.
Using your own PayPal or Wise account costs nothing on top. Referly Payouts is opt-in and its fee is 5% bank and ACH, 8% card. Referly takes a 0% transaction fee on the sales themselves, on every plan.
Customer stories
Take their word for it
The founders and affiliate managers behind three fast-growing programs, in their own words.
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”
Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”
James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals
“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”
Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
Pricing
One flat price. 0% of your sales.
Referly never takes a percentage of your revenue or your affiliates' commissions, on any plan.
Available Pricing Plans
Startup
Launch your affiliate program and get your first partners earning
No credit card required
- Track up to $10,000 in monthly affiliate revenue
- Up to 200 affiliates and 500 referrals a month
- 1 affiliate program, 1 team seat
- All payment integrations included
- Link and coupon code tracking
- Branded affiliate portal in 15 languages
Business
Scale your program with automation, white label and deeper control
No credit card required
- Track up to $30,000 in monthly affiliate revenue
- Unlimited referrals, up to 1,000 affiliates
- Automated payouts through PayPal and Wise
- White label portal with your own domain
- Tax form collection built in (W-9 and W-8)
- API access, webhooks and the customer referral widget
- 5 affiliate programs, 5 team seats
Enterprise
Billed annuallyStarting from
Everything Referly offers, with a team behind you
- Everything in Business included
- Up to unlimited monthly affiliate revenue
- All three add-ons included
- Influencer Discovery with 500 invitations per month
- Up to 10 programs and unlimited team seats
- Dedicated success manager and priority support
- Managed migration from your current platform
- Custom development support for your use case
FAQ
Before you connect anything
What buyers ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
It gives each partner a unique link and coupon code, records every click and redemption against them, then matches the resulting sale back and calculates the commission. Referly stores each click with its device, country, referrer and UTM data, holds the attribution for the length of your cookie window, and reads the sale straight from Stripe, Shopify or whichever platform took the payment.
Keep reading
Attribution is one part of running a program. These cover the rest.
- Referral program softwareThe customer-facing side: a widget in your product, two-sided rewards, and the fraud check that catches self-referrals.
- Affiliate management softwareEverything after the sale is tracked: recruiting, approvals, groups, rates, messaging, payouts and reporting.
- Best affiliate softwareFive tools compared on price, caps, fees and payment coverage, each with a stated limitation. Referly included.
- Referly vs the alternativesHead to head against Rewardful, FirstPromoter, Tolt and Partnero, with the caps and fees in full.
- Coupon tracking in detailHow a personal code gets created in Stripe, Shopify or WooCommerce, and what happens when it is used.
- Shopify trackingOrders, coupon codes, refunds and store credit, read straight out of your store.