
Rewardful vs FirstPromoter

Both start at $49. The difference is where the cap lands and what's gated above it.

Rewardful
Starter
$49/mo
- Covers
- Up to $7,500/mo from affiliates
- Fee
- 0% transaction fee
- Tracks
- Stripe, Paddle

FirstPromoter
Starter
$49/mo
- Covers
- Up to $5,000/mo revenue from affiliates
- Fee
- Transaction fee: not stated
- Tracks
- Stripe, Chargebee, Paddle
Rewardful and FirstPromoter both cost $49/mo and both track affiliate programs on Stripe. The difference is headroom: Rewardful's $49 plan covers up to $7,500/mo in affiliate revenue, FirstPromoter's covers $5,000. FirstPromoter adds Chargebee and caps affiliates at 1,000; Rewardful supports Paddle and doesn't cap affiliates. Checked 2026-08-03.
What each one is built for
RewardfulRewardful is affiliate tracking built tightly on Stripe. It is a Stripe Premier Partner and its own FAQ limits it to Stripe or Paddle by design. The product optimises for the shortest possible path from install to first commission (they measure 15-20 minutes), unlimited affiliates on every plan, and a 30-day no-questions refund that nobody else in the band offers.
FirstPromoterFirstPromoter is affiliate tracking for subscription SaaS on Stripe, Chargebee or Paddle, with the most thorough self-documentation in the category. Its feature matrix covers email, portal, reports, tracking, payouts and fraud row by row. Its standout is built-in affiliate email automation: onboarding sequences and announcements without a separate tool.
Rewardful vs FirstPromoter pricing
Both plan ladders exactly as each vendor publishes them, with their own plan names.
| Comparison | Rewardful | FirstPromoter |
|---|---|---|
| Entry price | $49/mo | $49/mo |
| Real cost at $10,000/mo | $99/mo on Growth | $99/mo on Business |
| What the bill meters on | Affiliate revenue | Affiliate revenue |
| The plan ladder | Starter $49, Up to $7,500/mo from affiliates · Growth $99, Up to $15,000/mo · Enterprise $149, Over $15,000/mo | Starter $49, Up to $5,000/mo revenue from affiliates · Business $99, Up to $15,000/mo · Enterprise $149, Above $15,000/mo |
| Transaction / payout fee | 0% transaction fee | Transaction fee: not stated |
| Trial | 14 days | 14 days, no card |
| Refund policy | 30-day, no-questions-asked refund | Not stated |
| Self-serve or demo-gated | Self-serve | Self-serve |
Feature by feature
Compiled from real research into both platforms.
| Comparison | Rewardful | FirstPromoter |
|---|---|---|
| Payment platforms | Stripe, Paddle | Stripe, Chargebee, Paddle |
| Affiliates on the entry plan | Unlimited | Capped at 1,000 on Starter |
| Campaigns / programs on entry | 1 campaign | 3 campaigns |
| Team seats on entry | 2 | Not stated |
| Built-in affiliate email automation | ||
| Automated payouts | One-click PayPal on Enterprise only | Managed auto payouts gated above Starter |
| W-9 / W-8 tax-form collection | ||
| Branded portal + custom domain | Growth ($99) and above | Not stated |
| SSO | Not stated | Gated above Starter |
| Post-back URLs (S2S) | Not stated | Gated above Starter |
| Custom scripts / CSS | Custom scripts on Growth+ | Custom CSS and JS gated above Starter |
| Refund policy | 30-day, no questions asked | Not stated |
| Transaction fee | 0%, advertised | Not stated |
Run your numbers
Where each $49 plan runs out
Both meter on monthly affiliate revenue. Drag to your number and see what each vendor actually bills. The $2,500 of headroom between their caps is the entire comparison.
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Rewardful
FirstPromoter

Rewardful
Starter

FirstPromoter
Business
The dashed line is your revenue crossing each ladder. At $6,000/mo, Rewardful bills $49 and FirstPromoter bills $99.
Rewardful vs FirstPromoter: which should you pick?

Choose Rewardful if
- You're Stripe-only or on Paddle
- You expect to pass $5,000/mo in affiliate revenue soon. Its $49 covers $7,500
- You want the 30-day no-questions refund
- You want no cap on affiliate count at any plan

Choose FirstPromoter if
- You bill through Chargebee
- You'd use built-in affiliate email automation
- You're under $5,000/mo and staying there
- You want the most detailed feature documentation before you buy
For most Stripe-only SaaS companies, Rewardful is the better $49. You get $7,500/mo of affiliate-revenue headroom instead of $5,000, and no cap on affiliate count. Choose FirstPromoter if you bill through Chargebee, or if its built-in affiliate email automation is a feature you'd actually use.
Moving between them
Both tools export affiliates as CSV, and each ships an importer for the other. Referral links change domain unless you run a custom domain on both, so plan a short overlap where both scripts track. Commission plans have to be recreated by hand. Neither tool imports the other's rules. A small program moves in an afternoon; allow a week of parallel tracking before switching off the loser.
Full disclosure: we make one of these too
Full disclosure: Referly makes affiliate software too, and we wrote this page. We kept it to the facts, check every one against the links under each table. If neither fits, if you sell on Shopify as well as Stripe, or you need W-9 and W-8 forms collected. Referly is $75/mo and caps at $10,000/mo in affiliate revenue on its entry plan, the same shape of plan as both tools above.
Referly vs RewardfulFAQ
Questions you may still have
All are honest, unbiased answers, even when not flattering.
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Headroom at the same price. Both are $49/mo; Rewardful covers $7,500/mo in affiliate revenue with unlimited affiliates, FirstPromoter covers $5,000/mo and caps affiliates at 1,000 on Starter. FirstPromoter supports Chargebee and ships built-in email automation; Rewardful supports Paddle and offers a 30-day refund.
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