White label affiliate software
Your brand, your domain, your prices
Nobody wants their partners or their clients discovering which tool they bought. Put the portal on your own domain, or run the whole platform as yours, with your own Stripe underneath it.
- One CNAME per subdomain
- No Referly badge, no Referly emails
- Agencies bill through their own Stripe
Northwind Partners
partners.northwind.comSeen by affiliates
Clicks
1,842
Sales
31
Earned
$2,410
Mercato Agency
app.mercatoagency.comSeen by clients
- Halden CoffeeGrowth184Active
- Otto & SonsStarter42Active
- NorthwindGrowth311Active
Two surfaces
The portal, the dashboard, or both
Which one you need depends on who is meant to see your brand.
Seen by your affiliates
The partner portal
The screen your partners log into. On your domain, in your branding, with no sign that Referly is underneath it.
- partners.yourbrand.com by CNAME
- Your logo, favicon, colours and typography
- Emails sent from your own domain
- The Referly badge removed entirely
- Custom CSS and JavaScript
- Your own terms of service
Seen by your clients
The agency dashboard
The whole platform, run as yours. Clients log into your dashboard, on your domain, and are billed by you rather than by Referly.
- app.youragency.com by CNAME
- Your logo and favicon on the dashboard itself
- Your own plans, with your own prices
- Clients billed through your Stripe account
- Per-client feature and limit controls
- Unlimited team seats with roles
Your agency dashboard
Your client's program
Their affiliates' portal
partners.theirbrand.com
Referly appears in none of these three places: your partners' portal, your clients' dashboard, or the emails either of them receive.
Referly appears in none of these three places: your partners' portal, your clients' dashboard, or the emails either of them receive.
Your domain
partners.yourbrand.com, not a Referly subdomain
One DNS record per subdomain. The certificate is handled for you.
Every program can have its own domain, so an agency running fifteen client programs runs fifteen portals on fifteen hostnames, each belonging to the client whose partners use it.
Pick the subdomain
partners.yourbrand.com, go.yourbrand.com, whatever fits. One per program.
Add one CNAME
A single DNS record at your registrar, pointing that subdomain at Referly.
Referly verifies it
The record is checked and the domain is registered for serving. Usually minutes.
HTTPS is issued
The certificate is provisioned and renewed for you. Nothing to install, nothing to remember.
For agencies
Bill your clients, keep your margin
Design your own plans, set your own prices, and take the money through your own Stripe account.
Referly charges you for your agency plan. What you charge your clients is yours to decide. Build the tiers, set the prices, and switch features and limits on per client.
No setup fee · Your Stripe, your invoices · 15 to 60 client programs
Your margin, both ways
- You invoice clients
- $3,000
- Your Agency plan
- −$299
- Client billing through Referly, 5%
- −$150
Billing through Referly
$2,551
Invoicing them yourself
$2,701
Billing through Referly is optional. Either way, Referly takes 0% of your clients' sales and 0% of their affiliates' commissions.
Your own plans
Build the tiers you want to sell, name them, price them, and decide what each one includes.
Per-client feature switches
Turn link tracking, coupons, MLM, the marketplace, short links, API keys and the payout rail on or off, per client.
Per-client limits
Affiliates, revenue, customers, team seats and program count, overridden per client rather than by plan.
Payment exemptions
Put a client on the house, with a reason and an end date, without breaking their access.
Team and roles
Owner, admin and member, with per-program permissions, and unlimited seats.
Client analytics
Subscription and usage views across every client program you run.
Billing clients through Referly's Stripe Connect carries a percentage of what you invoice them, and it falls as your agency plan goes up. It is optional: an agency that invoices its clients off-platform pays its plan price and nothing else. Neither is a cut of anyone's sales. Referly takes 0% of those on every plan.
- Agency
- 5%
- Agency Pro
- 2.5%
- Agency Scale
- 1%
Agency
$299/mo
5% client billing
Agency Pro
$599/mo
2.5% client billing
Agency Scale
$999/mo
1% client billing
When theming is not enough
Custom CSS and custom JavaScript
Two fields, injected into the portal, for the things a colour picker cannot do.
Most programs never open these. The ones that do are usually matching a design system that predates the portal, and two fields are cheaper than a redesign request.
/* Portal → Custom code → CSS */:root { --portal-radius: 4px; /* squared corners, house style */}.portal-header { border-bottom: 2px solid #0F766E;}.portal-card { box-shadow: none; border: 1px solid #E7E5E4;}
“I was looking to build an online portal for affiliates to track their sales and Referly saved me so much work. So many amazing extra features, like custom domains and fully customisable affiliate rates.”
Alistair HeathFounder, HapchaWhat stays Referly
White labelling covers what your clients and their partners see. Here is what it does not cover.
Your own bill from us
Referly invoices you as Referly, on your agency or Business plan. Only what your clients and partners see is yours.
This marketing site
referly.so is ours and is English-only. White labelling covers the product surfaces, not our website.
The Startup plan
Startup keeps the Referly subdomain and the badge. White labelling starts on Business, and the agency dashboard needs an agency plan.
Support you resell
Your clients talk to you. If you want Referly in the room with them, that is a conversation to have, not a switch to flip.
Availability
White label features by plan
The portal side starts on Business. The dashboard side is what agency plans are.
| Feature | Startup | Business | Enterprise | Agency | Agency Pro | Agency Scale |
|---|---|---|---|---|---|---|
| Your own portal domain | ||||||
| Remove Referly branding | ||||||
| Emails from your own domain | ||||||
| Custom email designer | ||||||
| Your own terms of service | ||||||
| Rewrite any portal text | ||||||
| White label dashboard on your domain | ||||||
| Bill clients through your own Stripe | ||||||
| Processing fee on client billing | 5% | 2.5% | 1% | |||
| Per-client features and limits | ||||||
| Unlimited team with roles |
- Startup keeps the Referly subdomain and badge. Removing them, your own domain and your own sending domain all start on Business.
- The agency dashboard, client billing and per-client controls are agency-plan features rather than upgrades to a brand plan.
FAQ
Before you connect anything
The questions founders ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
Not from the Business plan. The portal is on your domain, in your branding, the emails come from your address and the badge is gone. On Startup the portal runs on a Referly subdomain and keeps a small badge.
Read next
Running this for clients?
Agency setups are usually a conversation rather than a signup: how many client programs, which features per tier, and what you want to charge for them.
Explore
The rest of the platform
Tracking and attribution
Commissions and rewards
Payouts, tax and invoicing
Your branded affiliate portal
Recruiting and growth
Integrations and developers