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Creating a coupon in Referly builds the discount for you on your connected platform, so it works the moment a customer enters the code at checkout. You choose the discount and the rules; Referly handles the rest.

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Before you start

Connect the platform your customers pay on first — see Connect a coupon source. If you already made the coupon on that platform, sync it instead of building a new one.

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Start a new coupon

Open your campaign, select Coupons in the left sidebar, then select Create Coupon in the top right.

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Choose the source

At the top, pick where the coupon should be created — Stripe, Shopify, WooCommerce, Polar, or the API. This is the platform Referly will build the coupon on. If the one you want isn’t connected yet, you’ll be prompted to connect it first.

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Name the coupon

Give the coupon a name so you can recognise it later in your library — for example “Summer 20%” or “Creator deal”. This is an internal label; it’s not the code customers type. That comes next as a promotional code.

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Set the discount

Choose how much money the coupon takes off:
  • Percentage — a percent off the order, like 20%. Enter the number in the Percentage Off field.
  • Flat Rate — a fixed amount off, like $10. Enter the number in the Amount Off field, and pick the currency.

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Choose how long it lasts

For subscription products, the duration decides how many billing cycles the discount applies to:
  • Forever — the discount applies for the life of the subscription.
  • One-time — the discount applies to the first payment only.
  • A set number of months — the discount repeats for the number of months you enter, then stops.
For one-off purchases, the discount simply applies to that order.

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Add redemption limits (optional)

Under Redemption Limits you can cap how widely the coupon is used:
  • Maximum redemptions — the total number of times the coupon can be used across everyone. Leave it as Unlimited for no cap.
  • Expiry date — a date after which the coupon stops working.
These apply to the coupon as a whole. You can also set finer limits on individual codes and add product or order rules — see Restrict a code.

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Create it

Select Create at the bottom. Referly builds the coupon on your connected platform and adds it to your library, ready to assign to affiliates.

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What to do next

Promotional codes

Add the codes customers type at checkout.

Auto-generate codes

Give every affiliate their own unique code.

Restrict a code

Limit a code to products, a minimum order, or first-time buyers.

Connect a coupon source

Link the platform Referly builds the coupon on.
Last modified on July 21, 2026