Klaviyo Affiliate Program Integration
Connect Klaviyo once. Track every signup.
Connect your Klaviyo account to Referly to add your affiliates to email lists
Tracks signups, not sales. There is no checkout here, so connect a payment platform alongside it to pay per sale.
14-day free trial · No credit card required · Cancel anytime
What arrives in Referly
4 steps to connect, none of which need a developer.
Overview
Referly and Klaviyo
Connect your Klaviyo account to Referly to add your affiliates to email lists
Running more than one platform? They all feed one ledger, so partners get a single link, a single balance and a single payout.
What connects
What Referly tracks in Klaviyo
Fourteen things, each one read from what Klaviyo reports rather than from a feature list. The two chips below are the short answer.
What it does
- YesReferral tracking — A signup, trial or new customer is recorded against the partner who sent them, before any money moves.
- YesConnects without a developer — The connection is an app install or a plugin, so nothing has to be added to your checkout by hand.
- YesConnect from the dashboard — You authorise the connection from inside Referly. There is nothing to configure on the other side afterwards.
- YesSyncs partners into a list — Partners are added to a named list or group in your email platform as they join, so onboarding and announcements go out from the tool you already write in.
What it does not, or only sometimes
- NoSale trackingThere is no checkout here. Connect a payment platform alongside it to record the sale.
- NoRecurring commissions on renewals — Renewals arrive as their own payments, so a partner can be paid for a set number of payments, a set number of months, or for the life of the customer.
- NoRefunds reverse the commission — A refund reverses the commission it earned, so a partner is not paid for revenue you gave back.
- NoCoupon-code attribution — A customer who types a partner's discount code at checkout is attributed to that partner, with no link click and no cookie involved.
- NoA discount code per partner — Referly creates the discount code inside your platform when a partner joins, so you never mint codes by hand.
- NoPer-product commission rules — Referly reads your product catalogue, so a rule can pay one rate on one product and a different rate on another.
- NoCollection-level rules — Target a whole collection instead of listing its products one by one, and new products in that collection inherit the rate.
- NoCommission net of tax — Tax is subtracted before the commission is calculated, so you are not paying a percentage of money that belongs to a tax authority. On by default, and switchable.
- NoCommission net of shipping — Shipping is subtracted before the commission is calculated. On by default, and switchable.
- NoPay partners in store credit — Instead of cash, a partner's balance can be issued as credit inside the platform they already shop in.
- With a conditionCarries your own click idThe click id is carried on the referral, not on a sale.
- NoPays partners through it — Money actually leaves through this platform. Referly hands it the batch, and it moves the funds to each partner.
- NoPays everyone in one batch — One approval sends every partner what they are owed, rather than one transfer at a time.
Setup
Connect Klaviyo in four steps
Four steps, in order. The honest note underneath says which of them need someone technical and what the connection does not do.
- 1
Connect Klaviyo from your dashboard
Paste a Klaviyo API key. Referly validates it before saving.
- 2
Pick the list partners should land in
Choose an existing Klaviyo list, or name a new one.
- 3
Add the tracking script to your site
One line in your head tag, so signups are credited to the partner who sent them.
- 4
Connect the platform that takes the money
Stripe, Shopify or any other checkout, so partners can be paid per sale.
Klaviyo tracks list signups as referrals. It has no checkout, so there is no sale to report and no commission to calculate until step 4 is done. What it does give you is every partner in your email tool automatically, which is where onboarding and announcements actually get written.
Guides
Step-by-step for Klaviyo
Written for the setup you actually have, not the one that makes the shortest article.
Customer stories
What a program on Referly looks like
Three businesses, three different stacks, and the numbers their partners produced.

“We have been running affiliate programs for over a decade, and ours is one of the biggest parts of how OptimizePress grows. Referly is the first platform where an operation with thousands of partners actually feels manageable, from recruiting new affiliates to tracking every sale they send.”

James Dyson
Founder & CEO, OptimizePress
- 7 figures
- in affiliate-driven sales
- 4,554
- active affiliates
- 10,536
- referrals

“This platform is quite simple and easy to use, and you can start attracting people to your affiliate program very quickly. A big plus is that the founder, Ayo, is super responsive.”

Ilfat Khayrullin
CMO & Co-founder, Letterly
- 300K+
- app users
- 689
- active affiliates
- 24,114
- clicks tracked
“Affiliates drive a serious share of our revenue across three countries. Since we moved to Referly everything runs from one place, tracking has been spot on, and our partners get paid without me chasing spreadsheets.”

Alexander Koppers
Affiliate Manager, Moov
$6.9M
in total affiliate-driven revenue
- 1,154
- active affiliates
- 19,017
- affiliate sales
- 1,240,030
- clicks tracked
FAQ
Before you connect anything
The questions founders ask in the first ten minutes.
14-day free trial · No credit card required · Cancel anytime
No. It tracks list signups as referrals. There is no checkout in Klaviyo, so connect a payment platform alongside it to pay per sale.